- BOH: mise en place complete by 4 PM
- Wine list current, sommelier briefed on new pours
- POS updated: specials, 86'd items, VIP notes
- Floor plan confirmed, accessible seats noted (ADA)
- Restrooms stocked, inspected
- Music level set (60–65 dB pre-service)
- Lighting scene: warm, dimmed to atmosphere level
- Guests seated → water within 90 secondsStandard
- Cocktail order → 7 min delivery maxBar Standard
- First courses → kitchen to table under 18 minGoal
- Check-back on every first biteRequired
- Entree pacing: 25–30 min after apps clearedRhythm
- Dessert offer within 2 min of entree plates clearedRevenue
- Treat bar seats as the premium walk-in experience — full menu available
- Bartenders double as brand ambassadors — the fire, the sourcing, the story of the room
- Upsell: tasting pours, cocktail pairings, seasonal spirits programs
- Bar is the most photographed position — keep it immaculate and visually compelling
- Treat industry guests like every guest — the same care, the same check, no strategic comps
- Acknowledge → Apologize → Act → Appreciate — every time, without excuse
- For service failures: complimentary amuse or dessert as immediate gesture
- Manager visit is non-negotiable on any table with a complaint
- Follow up with dissatisfied guests within 24 hours — personal note from GM
Sam grew up in Delaware and came to Old Friend from Fork in Old City, where he spent two years as executive chef. Before that, Middle Child. Before that, Vernick, Noma in Copenhagen, and Quince and Angler in San Francisco.
His live-fire work started at Noma, where he found a Josper set up in a makeshift shack behind the restaurant and decided on the spot that it would be his station. He spent the last three months of a six-month internship on it. He went to Vernick partly for the wood oven. At Angler he was executive sous chef on a line with no conventional stoves at all — "it's fires everywhere you look."
At Old Friend he runs the kitchen: the team, the menu, and the food that comes off the hearth. The fire isn't a gimmick—it's how he cooks. It's the center of the kitchen, the center of the room. And it's the reason everything here tastes the way it does.
Joe grew up on the Main Line, trained at the Culinary Institute of America, and worked under Jean-Georges Vongerichten and then Lacroix. He rose to executive chef at Dandelion and Parc—two of the busiest, most respected kitchens in Philadelphia.
He is the chef-owner of Stove & Co. and continues there. At Old Friend he developed the concept, assembled the operating team, and brought Sam to the project. He will work the line alongside Sam through the opening months and mentor the sous chef, then stay on as a consultant to the owners.
- Chef — Sam Henzy
- Sous Chef — 1 FT (Chef Sam's right hand, kitchen management when he's off)
- Line Cooks — 3–4 per service (hot, cold, pastry rotation)
- Prep Cook(s) — 1–2 daytime
- Dishwasher(s) — 2 per service (the backbone)
- GM / Floor Manager — 1 per service
- Servers — 4–5 per service (1:17 cover ratio)
- Bartenders — 1–2 (8 bar seats + service bar)
- Food Runners — 2 (critical for kitchen-floor speed)
- Host — 1 (first and last impression)
- Competitive pay at or above market — advertise this in recruiting
- Daily family meal — real food, cooked with care. Sets the cultural tone.
- Schedules posted 2 weeks out minimum — reliability builds loyalty
- Clear growth paths — cooks can become sous chefs, servers can become managers
- Monthly education: wine tastings, ingredient field trips, technique workshops
- Recognition culture — call out excellence publicly, address issues privately
- Open-door GM + Chef Sam policy — staff must feel heard to stay
- Quarterly 1:1 check-ins for all staff — goals, concerns, ideas
- Ticket times: apps <12 min, entrees <22 min
- Waste under 4% of food cost — rigorous daily prep lists
- Whole-animal, whole-vegetable mentality — zero waste is the ethos
- Daily specials log — captures what sold and what didn't
- 4.5+ stars maintained on Google, Yelp, and Resy
- Guest return rate target: 35%+ repeat within 90 days
- Upsell training: add-ons, pairings, desserts — not pushy, just knowledgeable
- Reservation notes used on every booking — personalization scales trust
- Chef's tasting menu (optional) — 5–7 courses at $95–$130 pp drives check average dramatically
- Wine pairing add-on ($45–$65) — trains staff to sell it on every tasting menu inquiry
- Private dining / buyout — even 2 events/month at $4,000 each adds $96K/year
- Bar stays open after kitchen closes — Thu/Fri/Sat until 11 PM, Tue/Wed/Sun until 10 PM; high-margin late window with low incremental cost
- House-made retail: hot sauces, pickles, preserves — brand extension + revenue + something guests take home
- Weekly P&L review with Chef Sam and GM — not monthly, weekly
- Seasonal procurement contracts with 2–3 core farm partners — reduces price volatility and builds story
- Recipe costing for every dish — Chef Sam approves no dish without knowing the food cost %
- Energy audit in Year 1 — kitchen equipment energy costs are often 15–25% reducible
- Negotiate CC processing rate annually — at $2M+ revenue, 0.2% savings = $4,000/year
- Reduce deliveries to 3x/week max — fewer deliveries = better inventory control
| Line Item | Budget | Actual | Variance |
|---|---|---|---|
| Revenue | |||
| Dinner Food | $235,251 | $ | — |
| Alcohol | $100,822 | $ | — |
| Total Revenue | $336,073 | — | — |
| Less: Controllable Comps | -$8,000 | $ | — |
| Less: Family Meals | -$1,500 | $ | — |
| Net Sales After Comps & Family Meals | $326,573 | — | — |
| Cost of Goods Sold | |||
| Food & Alcohol Cost | $101,238 | $ | — |
| Gross Profit | $225,335 | — | — |
| Labor | |||
| FOH Management | $17,472 | $ | — |
| Kitchen Management | $17,472 | $ | — |
| FOH Hourly | $17,145 | $ | — |
| BOH Hourly | $31,024 | $ | — |
| Total Labor | $83,113 | — | — |
| Payroll Taxes | $10,287 | $ | — |
| Health Insurance | $2,645 | $ | — |
| Workers' Compensation | $1,008 | $ | — |
| Bonuses | $1,234 | $ | — |
| Total Taxes & Benefits | $15,175 | — | — |
| Total Labor + T&B | $98,288 | — | — |
| Total Prime Costs | $199,525 | — | — |
| Gross Profit Less Labor | $127,048 | — | — |
| Occupancy | |||
| Common Area Maintenance | $3,025 | $ | — |
| Rent | $12,500 | $ | — |
| Property Tax | $3,070 | $ | — |
| Utilities & Occupancy (U&O) | $1,400 | $ | — |
| Total Occupancy | $19,995 | — | — |
| Operating Expenses | |||
| Linen Rental / Cleaning | $2,689 | $ | — |
| Uniforms | $101 | $ | — |
| Dishwasher Supplies | $1,008 | $ | — |
| Disposable Goods | $1,012 | $ | — |
| Cleaning Supplies | $874 | $ | — |
| Cleaning Service | $1,378 | $ | — |
| FOH Smallwares | $874 | $ | — |
| BOH Smallwares | $302 | $ | — |
| R+D | $336 | $ | — |
| Printing & Repro Menus | $672 | $ | — |
| Training — F&B | $235 | $ | — |
| Training — Labor | $504 | $ | — |
| Total Operating Expenses | $9,985 | — | — |
| Advertising & Promotions | |||
| Restaurant Marketing / Promotion | $12,771 | $ | — |
| Social Media | $5,041 | $ | — |
| Total Advertising & Promotions | $17,812 | — | — |
| Administration & General | |||
| Resy | $538 | $ | — |
| Credit Card Fees | $7,394 | $ | — |
| Professional Fees | $3,025 | $ | — |
| Payroll Service | $504 | $ | — |
| GL / Property & Umbrella Insurance | $1,042 | $ | — |
| Licenses & Permits | $101 | $ | — |
| Interest Expense | $5,713 | $ | — |
| Office Supplies | $706 | $ | — |
| Recruiting Expenses | $639 | $ | — |
| Telephone Expense | $336 | $ | — |
| Computer Software | $2,521 | $ | — |
| Security | $134 | $ | — |
| Total Administration & General | $22,651 | — | — |
| Repairs & Maintenance | |||
| Scheduled Maintenance | $5,041 | $ | — |
| Repair & Maintenance | $1,479 | $ | — |
| Total Repairs & Maintenance | $6,520 | — | — |
| Utilities | |||
| Charcoal | $3,361 | $ | — |
| Electric | $1,479 | $ | — |
| Gas | $975 | $ | — |
| Water | $1,344 | $ | — |
| Trash Removal | $1,176 | $ | — |
| Total Utilities | $8,335 | — | — |
| Reserve | |||
| Operational Friction Reserve | $10,082 | $ | — |
| Total Operating Expenses (below prime) | $95,380 | — | — |
| Net Profit — Month | $31,668 | — | — |
- Type each line's real spend into the Actual column. Subtotals, prime cost, and net profit recalculate automatically — you only fill in the detail lines.
- Variance shows the gap to budget — green when you're under on a cost (or over on revenue), orange when a cost runs over. Watch prime cost first.
- The 3% Operational Friction Reserve ($10,082) is built in on purpose — it absorbs small overruns. Don't spend it as found money.
- Pro forma assumes 6 service days/week with no brunch, lunch, wine dinners, or buyouts — every one of those is upside on top of this budget.
| Line Item | Budget | Actual | Variance |
|---|---|---|---|
| Revenue | |||
| Dinner Food | $54,289 | $ | — |
| Alcohol | $23,267 | $ | — |
| Total Revenue | $77,555 | — | — |
| Less: Controllable Comps | -$1,846 | $ | — |
| Less: Family Meals | -$346 | $ | — |
| Net Sales After Comps & Family Meals | $75,363 | — | — |
| Cost of Goods Sold | |||
| Food & Alcohol Cost | $23,363 | $ | — |
| Gross Profit | $52,000 | — | — |
| Labor | |||
| FOH Management | $4,032 | $ | — |
| Kitchen Management | $4,032 | $ | — |
| FOH Hourly | $3,957 | $ | — |
| BOH Hourly | $7,159 | $ | — |
| Total Labor | $19,180 | — | — |
| Payroll Taxes | $2,374 | $ | — |
| Health Insurance | $610 | $ | — |
| Workers' Compensation | $233 | $ | — |
| Bonuses | $285 | $ | — |
| Total Taxes & Benefits | $3,502 | — | — |
| Total Labor + T&B | $22,682 | — | — |
| Total Prime Costs | $46,044 | — | — |
| Gross Profit Less Labor | $29,319 | — | — |
| Occupancy | |||
| Common Area Maintenance | $698 | $ | — |
| Rent | $2,885 | $ | — |
| Property Tax | $709 | $ | — |
| Utilities & Occupancy (U&O) | $323 | $ | — |
| Total Occupancy | $4,614 | — | — |
| Operating Expenses | |||
| Linen Rental / Cleaning | $620 | $ | — |
| Uniforms | $23 | $ | — |
| Dishwasher Supplies | $233 | $ | — |
| Disposable Goods | $233 | $ | — |
| Cleaning Supplies | $202 | $ | — |
| Cleaning Service | $318 | $ | — |
| FOH Smallwares | $202 | $ | — |
| BOH Smallwares | $70 | $ | — |
| R+D | $78 | $ | — |
| Printing & Repro Menus | $155 | $ | — |
| Training — F&B | $54 | $ | — |
| Training — Labor | $116 | $ | — |
| Total Operating Expenses | $2,304 | — | — |
| Advertising & Promotions | |||
| Restaurant Marketing / Promotion | $2,947 | $ | — |
| Social Media | $1,163 | $ | — |
| Total Advertising & Promotions | $4,110 | — | — |
| Administration & General | |||
| Resy | $124 | $ | — |
| Credit Card Fees | $1,706 | $ | — |
| Professional Fees | $698 | $ | — |
| Payroll Service | $116 | $ | — |
| GL / Property & Umbrella Insurance | $240 | $ | — |
| Licenses & Permits | $23 | $ | — |
| Interest Expense | $1,318 | $ | — |
| Office Supplies | $163 | $ | — |
| Recruiting Expenses | $147 | $ | — |
| Telephone Expense | $78 | $ | — |
| Computer Software | $582 | $ | — |
| Security | $31 | $ | — |
| Total Administration & General | $5,227 | — | — |
| Repairs & Maintenance | |||
| Scheduled Maintenance | $1,163 | $ | — |
| Repair & Maintenance | $341 | $ | — |
| Total Repairs & Maintenance | $1,505 | — | — |
| Utilities | |||
| Charcoal | $776 | $ | — |
| Electric | $341 | $ | — |
| Gas | $225 | $ | — |
| Water | $310 | $ | — |
| Trash Removal | $271 | $ | — |
| Total Utilities | $1,923 | — | — |
| Reserve | |||
| Operational Friction Reserve | $2,327 | $ | — |
| Total Operating Expenses (below prime) | $22,011 | — | — |
| Net Profit — Week | $7,308 | — | — |
- Type each line's real spend into the Actual column. Subtotals, prime cost, and net profit recalculate automatically — you only fill in the detail lines.
- Variance shows the gap to budget — green when you're under on a cost (or over on revenue), orange when a cost runs over. Watch prime cost first.
- The 3% Operational Friction Reserve ($2,327) is built in on purpose — it absorbs small overruns. Don't spend it as found money.
- Pro forma assumes 6 service days/week with no brunch, lunch, wine dinners, or buyouts — every one of those is upside on top of this budget.
| Month | Op. Nights | Est. Covers/Night | Revenue | Season |
|---|---|---|---|---|
| Year 1 Total | ||||
- Highest new-guest acquisition period — Main Line residents return from Florida
- Launch spring prix-fixe to push check average above $100
- Push Resy marketing hard; target Mother's Day as highest single revenue day
- Spring menu change — share the new season with regulars and neighbors
- Expect 20–30% cover drop as Main Line families vacation
- Reduce purchasing commitments; negotiate flexible supplier terms
- Lean into bar revenue — lighter menu, cocktail-forward summer program
- Use slower nights for staff training, deep cleaning, menu R&D with Chef Sam
- Strongest dining season — execute flawlessly, this is peak visibility season
- Full staffing, no schedule compromises; hold labor even if costly
- Fall harvest menu — Chef Sam's best seasonal opportunity
- Maximize private dining bookings for corporate holiday parties (Oct–Nov)
- December holiday surge offsets Jan/Feb softness — book it aggressively
- January: lowest revenue month — plan for 50–60% of peak capacity
- Valentine's Day (Feb 14) is a top-3 revenue night — prix-fixe only
- Use January for lease renegotiations, vendor reviews, menu planning
- Maintain 60-day operating expense reserve at all times (~$55K minimum)
- Pre-fund January (slowest month) from December holiday surplus — do not spend December cash
- Net-30 terms with all major suppliers — protects cash flow during slow weeks
- Weekly cash position review every Monday (office day) with GM and owner
- Oversee all FOH operations, scheduling, and guest experience standards
- Weekly P&L review; manage labor cost to 28% target
- Lead pre-service briefings and post-service debriefs daily
- Own Resy platform, reservations strategy, and VIP guest relations
- Hire, train, and develop all FOH staff; conduct quarterly reviews
- Maintain vendor relationships for beverage, linen, and supplies
- Serve as primary liaison to Chef Sam on menu changes and service adjustments
- Genuine warmth with guests — hospitality must be intrinsic, not performed
- Financial literacy — comfortable reading a P&L and explaining it to others
- Calm under pressure — how they handle a 90-cover Saturday is everything
- Staff advocate — the best GMs protect their teams while holding standards
- Proactive communicator — no surprises with Chef Sam or ownership
- "Walk me through how you handled a service that went sideways. What broke down and what did you do?"
- "How do you build trust with a kitchen team when you're the FOH leader?"
- "Tell me about a time you had to have a hard conversation with a staff member. How did you approach it?"
- "What does hospitality mean to you — and can you give me an example of when you delivered it in a way that surprised even yourself?"
- "Walk me through how you'd read a weekly P&L and what actions you'd take based on what you saw."
- Côtes du Rhône (Grenache blend)
- Barbera d'Asti
- Beaujolais Villages (or Cru Beaujolais)
- Mencia (Bierzo, Spain)
- Domestic Pinot Noir (Willamette Valley)
- Bourgogne Rouge (village-level Pinot Noir)
- Crozes-Hermitage or Saint-Joseph (Syrah)
- Rioja Reserva (Tempranillo)
- Barbaresco or Langhe Nebbiolo
- Loire Valley Cabernet Franc (Chinon / Bourgueil)
- Mid-Atlantic / PA Red (rotating producer)
- California Cabernet Sauvignon (Napa or Sonoma)
- Gevrey-Chambertin or Chambolle-Musigny (village)
- Barolo (from a named producer — Mascarello, Giacosa, Rinaldi type)
- Napa Valley Cabernet — reserve/cult (Ridge, Dunn, Corison type)
- Seasonal / Winemaker Feature (rotates quarterly)
- Muscadet Sèvre et Maine sur Lie
- Grüner Veltliner (Kamptal or Wachau)
- Pinot Grigio (Friuli — not mass market)
- Provençal Rosé (1 SKU, runs year-round)
- Domestic Chardonnay (unoaked — Sonoma Coast or similar)
- Chablis Premier Cru
- Sancerre or Pouilly-Fumé
- Alsace Riesling (Grand Cru or single vineyard)
- White Burgundy — Mâcon-Villages or St-Véran
- Vermentino or Verdicchio (Italian white)
- Mid-Atlantic / PA White (rotating producer)
- California Chardonnay (Santa Barbara / Sonoma Coast — barrel & lees)
- Meursault or Puligny-Montrachet (village)
- Alsace Riesling Vendanges Tardives or Grand Cru single-site
- California Chardonnay — flagship (Aubert, Kistler, Peter Michael type; Sonoma Coast / Santa Barbara)
- Seasonal Apex Feature (rotates quarterly)
With only 30 SKUs total, BTG pours must come from the existing list — no separate inventory. Choose 2 base + 2 mid-range + 1 apex red, and 2 base + 1 mid white. Champagne NV from misc. Rotate the apex BTG weekly to drive cellar velocity on the prestige tier.
- Champagne NV — $22–$26
- Base white (Muscadet or Grüner) — $13–$16
- Mid white (Chablis 1er or Sancerre) — $18–$24
- Rosé (Provençal) — $14–$17
- Base red (Côtes du Rhône or Beaujolais) — $13–$16
- Mid red (Bourgogne Rouge or Cab Franc) — $19–$26
- Apex feature pour (weekly rotation) — $28–$38
- Dessert pour (Sauternes / Tawny) — $14–$18
- Hard cap: 15 red brands · 15 white brands · ~4 misc. Adding a new SKU means cutting one.
- Every tier — Base, Mid-Range, and Apex — must carry at least one West Coast domestic (California, Oregon, or Washington) red AND one domestic white. The Main Line guest trusts and pays up for premium domestics, so each level needs a familiar anchor alongside the Old World story.
- Apex tier rotates quarterly — keeps the top tier fresh and gives regulars something new each season
- 2 wine reps maximum — one Old World specialist, one domestic. Fewer relationships = better terms and tighter curation
- Monthly inventory: any SKU sitting at 1 bottle goes to BTG immediately to recover cost and clear space
- Monthly staff tasting: 4 bottles from across the triangle — every server must be able to sell every tier
- Mid-Range Reds must include a California Cabernet Sauvignon — a Napa or Sonoma benchmark Cab anchors the tier for guests who expect California structure with the Josper-grilled red meats
- Whites must include a California white built for live fire — a richer, textured Chardonnay (Santa Barbara / Sonoma Coast) or California Rhône-style white that stands up to smoke and char
- A 30-SKU list curated with this much intentionality tells guests more about who we are than a 100-bottle list assembled without one
- The PA/Mid-Atlantic producer slots (red #11, white #11) are the Philly-native narrative made liquid — name the farms on the menu
- Write a brief note on the list explaining the triangle philosophy — guests will remember it
- The skin-contact misc slot signals that Chef Sam's beverage program has a point of view, not just a price range
- Wayne, PA brunch market is underserved at the quality level Old Friend can deliver
- Incremental revenue from a daypart that currently generates $0 — staffing already paid for evening service
- Guest acquisition channel: brunch guests convert to dinner guests at high rates
- Lower check average ($55–$70) broadens the audience without diluting the brand if executed correctly
- Beverage program: mimosas, Bloody Marys, and brunch cocktails are extremely high margin
- Staff fatigue: adding Sunday AM means BOH staff may work split shifts — attrition risk
- Chef Sam's bandwidth: if he's expected to lead brunch and dinner on Sunday, quality erodes
- Brand dilution: a bad brunch is worse than no brunch — Wayne diners will talk
- Cleaning and reset: Sunday morning turnaround from Saturday night service requires a tight timeline
- Recommendation: do NOT launch brunch until the dinner program is fully stable — 6–9 months minimum post-opening
- Not a "brunch" — a Sunday mid-day meal. No bottomless mimosas, no DJ. Elegant, unhurried, and chef-driven.
- Seating: 11 AM and 1 PM seatings only — structured turns protect the kitchen and manage labor
- Menu: 3–4 savory plates, 2 sweet plates, a composed egg dish, and one market special from Chef Sam
- Beverage: a curated brunch cocktail list (4 drinks), still and sparkling wine, pressed juices
- Check average target: $65–$75 per person with beverages
- House-baked bread service with cultured butter and seasonal jam — automatic, included
- Signature egg dish: soft-scrambled with truffle, or shirred with seasonal vegetables — changes weekly
- Composed market salad: whatever's peak at Reading Terminal that week
- One substantial savory: smoked fish, charcuterie board, or weekend braise
- Sweet finish: ricotta pancake or seasonal tart — not a stack, a statement
- Months 1–6: Focus exclusively on dinner. Do not open brunch. Perfect the evening program first.Foundation
- Month 6: Soft-launch brunch as a monthly pop-up (first Sunday of the month only) to test demand and operationsPilot
- Month 8: Evaluate: covers sold, guest feedback, staff satisfaction, food cost. Go/no-go decision.Assessment
- Month 9+: Weekly Sunday brunch launch if pilot is successful — target 11 AM and 1 PM seatingsFull Launch
- Year 2: Brunch adds ~$280K–$340K in annual revenue if averaging 100 covers at $70 per person, 48 SundaysRevenue Impact
- Designate a Brunch Lead Cook (not Chef Sam) — he consults on menu, they execute
- 2 servers + 1 runner for 11 AM seating; same team stays for 1 PM
- 1 bartender: builds brunch cocktail program, manages beverage-heavy orders
- Host manages Resy brunch bookings separately from dinner — different guest behavior, different pacing
- Labor cost for brunch must be evaluated independently — it's a separate P&L center until it's self-sustaining
- Revenue per cover, food cost %, labor cost % — reviewed by GM + Chef Sam
- Cover count vs. prior week and prior year comparable
- Table turn rate by night — flag any night under 1.5×
- Guest review score average — any new reviews read aloud at staff meeting
- Full P&L review: all 10 KPIs benchmarked against targets and prior month
- Staff turnover rate — if above 0%, identify root cause
- Repeat guest rate pulled from Resy data
- Guest notes and feedback logged — every unhappy guest followed up within 24 hours
- Weaver's Way Farm Co-op — Philadelphia, PA
- Penns Corner Farm Alliance — Pittsburgh / Western PA
- Headhouse Farmers Market — Philly (Sun AM)
- Lancaster Farm Fresh Co-op — Lancaster, PA
- Tuscarora Organic Growers — Hustontown, PA
- Primordia Mushroom Farm — Philadelphia, PA
- Weatherbury Farm — Avella, PA
- Spiral Path Farm — Perry County, PA
- Orchard Ridge Farm — Chester County, PA
- Eshelman Farms / Downingtown Farmers Market
- Creekstone Farms — Arkansas City, KS
- Hendricks Farms & Dairy — Telford, PA
- Griggstown Farm — Princeton, NJ
- Birchrun Hills Farm — Chester Springs, PA
- Green Meadow Farm — Gap, PA
- Bell & Evans — Fredericksburg, PA
- Griggstown Farm — Princeton, NJ
- Hudson Valley Foie Gras / Liberty Duck — Ferndale, NY
- Ayrshire Farm — Upperville, VA
- John Yi Fish Market — Reading Terminal Market, Philadelphia
- Samuels & Son Seafood — Philadelphia, PA
- ProFish — Washington, DC
- Forty North Oyster Farms — Barnegat, NJ
- Keswick Creamery — Newburg, PA
- Trickling Springs Creamery — Chambersburg, PA
- Sauder's Eggs — Lititz, PA
- Brookfield Farm Bees & Honey — Hatfield, PA
- Jansal Valley / Sid Wainer & Son
- PA-first: if a PA farm can supply it at quality, it goes on the menu with the farm name
- Direct farm relationships for at least 3 core suppliers — Chef Sam visits in person at least twice a year
- Supplier contracts reviewed annually; price protections negotiated before each season, not reactively
- Whole-animal and whole-vegetable ethic — what comes in whole leaves as food, never as waste
- Photograph the buildout — the room taking shape, the hearth going in, the team getting ready
- Short video: Chef Sam at the Josper — the charcoal, the fire, and why we cook this way
- One local opening story, shared with the writer we promised it to (see Media Contacts) — real news, not a review request
- Friends & family nights for staff families, the farmers and makers who supply us, and our Lancaster Avenue neighbors
- 12 weeks out: Decide on PR help for the opening story and inquiriesNow
- 10 weeks out: Photos of Chef Sam, the team and the spaceContent
- 8 weeks out: Resy page live, Instagram and email list startedGuests can find us
- 6 weeks out: The local opening story runsNeighbors hear the news
- 3 weeks out: Friends & family and neighbors nightsPractice on people we love
- Opening week: Resy opens, a personal thank-you to our first guestsOpen
- Seasonal menu notes — when the menu changes, tell regulars what changed and why: the farm, the harvest, the dish
- "PA Sourced" — one farm partner a season, introduced to our guests. Their story is part of ours.
- The 30-bottle list — explain the triangle on the list itself and at the table. Guests should understand why every bottle is there.
- Community work — an annual night with Philabundance or a Philly food access group, done because it matters
- Keep doing the same thing well. Consistency is the story.
- Measure what matters: regulars, return visits, guest notes, team retention — not placements or rankings
| Role | Schedules | Events | Menu | Financials | Press |
|---|---|---|---|---|---|
| Owner | Edit | Edit | Edit | Edit | Edit |
| General Manager | Edit | Edit | View | View | View |
| Chef | Edit | View | Edit | — | View |
| Sous Chef | Edit | — | View | — | — |
| Bookkeeper | View | View | — | Edit | — |
| Server / Host | View | — | View | — | — |
| Bartender | View | — | View | — | — |
- Stop alcohol service at the first sign of visible intoxication — slurred speech, unsteady feet, loud swings in mood, drooping eyes. Not after one more.
- Tell the rest of the team the guest is flagged, and tell the manager on duty. A cut-off is a house decision, never a solo argument.
- Offer food, water, coffee, something without alcohol. Keep it warm and unembarrassing — "let me get you something to eat" beats "you're done."
- Offer a ride: call a cab or rideshare, or recruit a sober member of their party. Note who drove and how they left. Serving them "because they have a designated driver" is still illegal.
- File an incident report before you leave — the 🚨 button on your tablet or dashboard. Five minutes, and it protects you.
- Card anyone who looks 35 or under. Every time. The regular you carded last week gets carded this week.
- Check with FEAR: Feel the ID, Examine it front and back, Ask questions (middle name, zip code, sign), Return it only when satisfied.
- Acceptable: a valid photo driver's license or ID card from PA or any state, a Canadian license or photo ID, a U.S. military photo ID, or a passport / passport card. Nothing else. No photo, no service.
- Questionable ID? Get the manager. If we accept it, we complete a PLCB-931 Declaration of Age Card and keep it on file — that form is your legal shield.
- We have the right to refuse service to anyone who can't produce acceptable ID — and we use it, politely and without apology.
- Guests under 21 may be seated only with a parent, legal guardian, or proper supervision under the Liquor Code. Unsure? That's a manager call, not yours.
- No alcohol to anyone at a table where an unaccompanied minor is seated — the law reads the whole table.
- The server who rings the drink is the server the law holds responsible. Don't ring drinks for another section's guests you haven't seen.
- Pace the table. Count drinks per guest, watch the fast rounds, and let the kitchen help — food on the table is your friend.
- Stop alcohol service at the first sign of visible intoxication — slurred speech, unsteady feet, loud swings in mood, drooping eyes. Not after one more.
- Tell the rest of the team the guest is flagged, and tell the manager on duty. A cut-off is a house decision, never a solo argument.
- Offer food, water, coffee, something without alcohol. Keep it warm and unembarrassing — "let me get you something to eat" beats "you're done."
- Offer a ride: call a cab or rideshare, or recruit a sober member of their party. Note who drove and how they left. Serving them "because they have a designated driver" is still illegal.
- File an incident report before you leave — the 🚨 button on your tablet or dashboard. Five minutes, and it protects you.
- Card anyone who looks 35 or under. Every time. The regular you carded last week gets carded this week.
- Check with FEAR: Feel the ID, Examine it front and back, Ask questions (middle name, zip code, sign), Return it only when satisfied.
- Acceptable: a valid photo driver's license or ID card from PA or any state, a Canadian license or photo ID, a U.S. military photo ID, or a passport / passport card. Nothing else. No photo, no service.
- Questionable ID? Get the manager. If we accept it, we complete a PLCB-931 Declaration of Age Card and keep it on file — that form is your legal shield.
- We have the right to refuse service to anyone who can't produce acceptable ID — and we use it, politely and without apology.
- Everyone seated at the bar is 21 or older — no exceptions, not even with a parent. Minors don't sit at the rail, full stop.
- Measured pours only. Jigger every build. Free pouring is against house policy because counting drinks only works when a drink is a known quantity.
- Count drinks per guest and keep a running read on the room. No stacking — one drink in front of a guest at a time. Rounds don't outrun the slowest drinker.
- Last call is a service, not a sprint. No doubles at last call, no "one for the road." The night ends the way the house decides.
- Most cut-offs start at the bar, and most floor cut-offs need your backup — when a server flags a guest, that guest is flagged at your rail too.