Old Friend
Command Intelligence · Wayne, PA
AI Online
166 E. Lancaster Ave · (484) 222-0428
🍴
Good Evening, Old Friend
I'm your dedicated intelligence for 166 E. Lancaster Ave — built around Chef Sam Henzy's kitchen, 77 dining seats, and 8 bar seats. Ask me anything: staffing, covers, menu strategy, financials, the guest experience, or how to run the cleanest service on the Main Line.
OF
What can I help you with tonight? You can ask about pre-service prep, menu development ideas for Chef Sam, labor cost optimization, guest experience protocols. I have your floor plan, seat count, and space layout loaded.
Ready
Dashboard
Revenue, labor, what broke today. The stuff that actually matters.
Messages
Reach the team or your manager. Managers post to everyone or pick people; staff message up the line.
RAMP Compliance
The PLCB's five requirements, tracked: who's trained, what expires, what's due next.
Opening Countdown
The critical path to keys and doors — what's done, what's due, what's slipping.
Compliance Hub
Fire, health, licenses, insurance — every clock the house has to keep, in one place.
Service Standards
How we treat every guest. Pre-service, mid-service, and recovery protocols.
Pre-Service Checklist
  • 🍳
    BOH: mise en place complete by 4 PM
  • 🍷
    Wine list current, sommelier briefed on new pours
  • 📋
    POS updated: specials, 86'd items, VIP notes
  • 🪑
    Floor plan confirmed, accessible seats noted (ADA)
  • 🧼
    Restrooms stocked, inspected
  • 🎵
    Music level set (60–65 dB pre-service)
  • 💡
    Lighting scene: warm, dimmed to atmosphere level
Mid-Service Timing
  • Guests seated → water within 90 seconds
    Standard
  • Cocktail order → 7 min delivery max
    Bar Standard
  • First courses → kitchen to table under 18 min
    Goal
  • Check-back on every first bite
    Required
  • Entree pacing: 25–30 min after apps cleared
    Rhythm
  • Dessert offer within 2 min of entree plates cleared
    Revenue
Bar (8 Seats) — Maximization Strategy
  • 🍸
    Treat bar seats as the premium walk-in experience — full menu available
    High Margin
  • 💬
    Bartenders double as brand ambassadors — the fire, the sourcing, the story of the room
  • 🥂
    Upsell: tasting pours, cocktail pairings, seasonal spirits programs
  • 📸
    Bar is the most photographed position — keep it immaculate and visually compelling
  • 🤝
    Treat industry guests like every guest — the same care, the same check, no strategic comps
Guest Recovery Protocols
  • 🙏
    Acknowledge → Apologize → Act → Appreciate — every time, without excuse
    Recovery Framework
  • 🍷
    For service failures: complimentary amuse or dessert as immediate gesture
  • 💌
    Manager visit is non-negotiable on any table with a complaint
  • 📧
    Follow up with dissatisfied guests within 24 hours — personal note from GM
Employees
Every employee's file — owner access. Front-of-house, back-of-house, and management.
My Team
The employees who report to you. GM sees front-of-house; Chef sees back-of-house; owner sees all.
Team & Culture
Chef Sam and the crew. How we work together and what we value.
Sam Henzy — Chef

Sam grew up in Delaware and came to Old Friend from Fork in Old City, where he spent two years as executive chef. Before that, Middle Child. Before that, Vernick, Noma in Copenhagen, and Quince and Angler in San Francisco.

His live-fire work started at Noma, where he found a Josper set up in a makeshift shack behind the restaurant and decided on the spot that it would be his station. He spent the last three months of a six-month internship on it. He went to Vernick partly for the wood oven. At Angler he was executive sous chef on a line with no conventional stoves at all — "it's fires everywhere you look."

At Old Friend he runs the kitchen: the team, the menu, and the food that comes off the hearth. The fire isn't a gimmick—it's how he cooks. It's the center of the kitchen, the center of the room. And it's the reason everything here tastes the way it does.

Joe Monnich — Consulting Chef

Joe grew up on the Main Line, trained at the Culinary Institute of America, and worked under Jean-Georges Vongerichten and then Lacroix. He rose to executive chef at Dandelion and Parc—two of the busiest, most respected kitchens in Philadelphia.

He is the chef-owner of Stove & Co. and continues there. At Old Friend he developed the concept, assembled the operating team, and brought Sam to the project. He will work the line alongside Sam through the opening months and mentor the sous chef, then stay on as a consultant to the owners.

Core Staffing Model — 85 Seats
Back of House
  • 👨‍🍳
    Chef — Sam Henzy
    Leadership · Menu · Standards
  • 🔪
    Sous Chef — 1 FT (Chef Sam's right hand, kitchen management when he's off)
  • 🔥
    Line Cooks — 3–4 per service (hot, cold, pastry rotation)
  • 🧑‍🍽
    Prep Cook(s) — 1–2 daytime
  • 🧹
    Dishwasher(s) — 2 per service (the backbone)
Front of House
  • 🤵
    GM / Floor Manager — 1 per service
  • 🛎
    Servers — 4–5 per service (1:17 cover ratio)
  • 🍸
    Bartenders — 1–2 (8 bar seats + service bar)
  • 🤝
    Food Runners — 2 (critical for kitchen-floor speed)
  • 🪑
    Host — 1 (first and last impression)
Employee Satisfaction Framework
  • 💰
    Competitive pay at or above market — advertise this in recruiting
    Retention Strategy #1
  • 🍱
    Daily family meal — real food, cooked with care. Sets the cultural tone.
  • 📅
    Schedules posted 2 weeks out minimum — reliability builds loyalty
  • 📈
    Clear growth paths — cooks can become sous chefs, servers can become managers
  • 🎓
    Monthly education: wine tastings, ingredient field trips, technique workshops
  • 🏅
    Recognition culture — call out excellence publicly, address issues privately
  • 🤝
    Open-door GM + Chef Sam policy — staff must feel heard to stay
  • 💬
    Quarterly 1:1 check-ins for all staff — goals, concerns, ideas
Efficiency Standards
BOH Excellence Targets
  • ⏱
    Ticket times: apps <12 min, entrees <22 min
  • 📉
    Waste under 4% of food cost — rigorous daily prep lists
  • 🌿
    Whole-animal, whole-vegetable mentality — zero waste is the ethos
  • 📝
    Daily specials log — captures what sold and what didn't
FOH Excellence Targets
  • ⭐
    4.5+ stars maintained on Google, Yelp, and Resy
  • 🔁
    Guest return rate target: 35%+ repeat within 90 days
  • 💳
    Upsell training: add-ons, pairings, desserts — not pushy, just knowledgeable
  • 📱
    Reservation notes used on every booking — personalization scales trust
Financial Intelligence
Revenue targets, cost tracking, and profitability by week and day.
Weekly Rev (target)
$63K
Peak week · Fri/Sat full, Tue/Wed ~60%
Annual Rev (target)
$2.2M
Blended seasonal avg (Year 1)
↑ $2.8M+ at full maturity
Food Cost %
30%
Target ceiling
Bev Cost %
22%
Cocktail / wine blend
High-margin lever
Labor %
28%
FOH + BOH combined
EBITDA Target
18%
Healthy fine casual
Industry avg: 6–15%
Revenue Growth Levers
  • 🍽
    Chef's tasting menu (optional) — 5–7 courses at $95–$130 pp drives check average dramatically
    High Impact
  • 🍷
    Wine pairing add-on ($45–$65) — trains staff to sell it on every tasting menu inquiry
  • 🎂
    Private dining / buyout — even 2 events/month at $4,000 each adds $96K/year
  • ☕
    Bar stays open after kitchen closes — Thu/Fri/Sat until 11 PM, Tue/Wed/Sun until 10 PM; high-margin late window with low incremental cost
  • 🛒
    House-made retail: hot sauces, pickles, preserves — brand extension + revenue + something guests take home
Cost Control Priorities
  • 📊
    Weekly P&L review with Chef Sam and GM — not monthly, weekly
    Non-negotiable cadence
  • 🥬
    Seasonal procurement contracts with 2–3 core farm partners — reduces price volatility and builds story
  • 📉
    Recipe costing for every dish — Chef Sam approves no dish without knowing the food cost %
  • ⚡
    Energy audit in Year 1 — kitchen equipment energy costs are often 15–25% reducible
  • 💳
    Negotiate CC processing rate annually — at $2M+ revenue, 0.2% savings = $4,000/year
  • 📦
    Reduce deliveries to 3x/week max — fewer deliveries = better inventory control
Beverage Inventory
The weekly count of liquor, beer and wine — assigned by the GM, counted by a bartender, sealed units plus the level of anything open. Feeds the week’s order and the variance report.
Food Inventory
Ingredient master + live recipe margins, fed by AI-scanned invoices.
Monthly Operating Budget
Built directly from the OF Pro Forma. Reflects a full-capacity operating month — 6 days/week, 86 seats, $95 check average, no special events. Enter this month's actual spend in the Actual column; variance and the bottom line update live and sync across your devices.
Total Revenue
$336K
70% food · 30% alcohol
Prime Cost
61.1%
COGS + labor & benefits
Target ceiling ~65%
Operating Expenses
$95K
28.4% of revenue · incl. 3% reserve
Net Profit
$31.7K
Monthly bottom line
9.4% net margin
Budget vs. Actual Month
● under budget  ·  ● over budget  ·  for revenue & profit lines, higher is favorable
Line Item Budget Actual Variance
Revenue
Dinner Food $235,251 $ —
Alcohol $100,822 $ —
Total Revenue $336,073 — —
Less: Controllable Comps -$8,000 $ —
Less: Family Meals -$1,500 $ —
Net Sales After Comps & Family Meals $326,573 — —
Cost of Goods Sold
Food & Alcohol Cost $101,238 $ —
Gross Profit $225,335 — —
Labor
FOH Management $17,472 $ —
Kitchen Management $17,472 $ —
FOH Hourly $17,145 $ —
BOH Hourly $31,024 $ —
Total Labor $83,113 — —
Payroll Taxes $10,287 $ —
Health Insurance $2,645 $ —
Workers' Compensation $1,008 $ —
Bonuses $1,234 $ —
Total Taxes & Benefits $15,175 — —
Total Labor + T&B $98,288 — —
Total Prime Costs $199,525 — —
Gross Profit Less Labor $127,048 — —
Occupancy
Common Area Maintenance $3,025 $ —
Rent $12,500 $ —
Property Tax $3,070 $ —
Utilities & Occupancy (U&O) $1,400 $ —
Total Occupancy $19,995 — —
Operating Expenses
Linen Rental / Cleaning $2,689 $ —
Uniforms $101 $ —
Dishwasher Supplies $1,008 $ —
Disposable Goods $1,012 $ —
Cleaning Supplies $874 $ —
Cleaning Service $1,378 $ —
FOH Smallwares $874 $ —
BOH Smallwares $302 $ —
R+D $336 $ —
Printing & Repro Menus $672 $ —
Training — F&B $235 $ —
Training — Labor $504 $ —
Total Operating Expenses $9,985 — —
Advertising & Promotions
Restaurant Marketing / Promotion $12,771 $ —
Social Media $5,041 $ —
Total Advertising & Promotions $17,812 — —
Administration & General
Resy $538 $ —
Credit Card Fees $7,394 $ —
Professional Fees $3,025 $ —
Payroll Service $504 $ —
GL / Property & Umbrella Insurance $1,042 $ —
Licenses & Permits $101 $ —
Interest Expense $5,713 $ —
Office Supplies $706 $ —
Recruiting Expenses $639 $ —
Telephone Expense $336 $ —
Computer Software $2,521 $ —
Security $134 $ —
Total Administration & General $22,651 — —
Repairs & Maintenance
Scheduled Maintenance $5,041 $ —
Repair & Maintenance $1,479 $ —
Total Repairs & Maintenance $6,520 — —
Utilities
Charcoal $3,361 $ —
Electric $1,479 $ —
Gas $975 $ —
Water $1,344 $ —
Trash Removal $1,176 $ —
Total Utilities $8,335 — —
Reserve
Operational Friction Reserve $10,082 $ —
Total Operating Expenses (below prime) $95,380 — —
Net Profit — Month $31,668 — —
How To Use This
  • ✏️
    Type each line's real spend into the Actual column. Subtotals, prime cost, and net profit recalculate automatically — you only fill in the detail lines.
    Entries save to this browser automatically
  • 📊
    Variance shows the gap to budget — green when you're under on a cost (or over on revenue), orange when a cost runs over. Watch prime cost first.
  • 🛟
    The 3% Operational Friction Reserve ($10,082) is built in on purpose — it absorbs small overruns. Don't spend it as found money.
  • 📅
    Pro forma assumes 6 service days/week with no brunch, lunch, wine dinners, or buyouts — every one of those is upside on top of this budget.
Weekly Operating Budget
Built from the OF Pro Forma, scaled to one operating week (monthly ÷ 4.33 weeks). Reflects a full-capacity operating week — 6 service days, 86 seats, $95 check average, no special events. Enter this week's actual spend in the Actual column; variance and the bottom line update live and sync across your devices.
Total Revenue
$77.6K
70% food · 30% alcohol
Prime Cost
61.1%
COGS + labor & benefits
Target ceiling ~65%
Operating Expenses
$22K
28.4% of revenue · incl. 3% reserve
Net Profit
$7.3K
Weekly bottom line
9.4% net margin
Budget vs. Actual Week
● under budget  ·  ● over budget  ·  for revenue & profit lines, higher is favorable
Line Item Budget Actual Variance
Revenue
Dinner Food $54,289 $ —
Alcohol $23,267 $ —
Total Revenue $77,555 — —
Less: Controllable Comps -$1,846 $ —
Less: Family Meals -$346 $ —
Net Sales After Comps & Family Meals $75,363 — —
Cost of Goods Sold
Food & Alcohol Cost $23,363 $ —
Gross Profit $52,000 — —
Labor
FOH Management $4,032 $ —
Kitchen Management $4,032 $ —
FOH Hourly $3,957 $ —
BOH Hourly $7,159 $ —
Total Labor $19,180 — —
Payroll Taxes $2,374 $ —
Health Insurance $610 $ —
Workers' Compensation $233 $ —
Bonuses $285 $ —
Total Taxes & Benefits $3,502 — —
Total Labor + T&B $22,682 — —
Total Prime Costs $46,044 — —
Gross Profit Less Labor $29,319 — —
Occupancy
Common Area Maintenance $698 $ —
Rent $2,885 $ —
Property Tax $709 $ —
Utilities & Occupancy (U&O) $323 $ —
Total Occupancy $4,614 — —
Operating Expenses
Linen Rental / Cleaning $620 $ —
Uniforms $23 $ —
Dishwasher Supplies $233 $ —
Disposable Goods $233 $ —
Cleaning Supplies $202 $ —
Cleaning Service $318 $ —
FOH Smallwares $202 $ —
BOH Smallwares $70 $ —
R+D $78 $ —
Printing & Repro Menus $155 $ —
Training — F&B $54 $ —
Training — Labor $116 $ —
Total Operating Expenses $2,304 — —
Advertising & Promotions
Restaurant Marketing / Promotion $2,947 $ —
Social Media $1,163 $ —
Total Advertising & Promotions $4,110 — —
Administration & General
Resy $124 $ —
Credit Card Fees $1,706 $ —
Professional Fees $698 $ —
Payroll Service $116 $ —
GL / Property & Umbrella Insurance $240 $ —
Licenses & Permits $23 $ —
Interest Expense $1,318 $ —
Office Supplies $163 $ —
Recruiting Expenses $147 $ —
Telephone Expense $78 $ —
Computer Software $582 $ —
Security $31 $ —
Total Administration & General $5,227 — —
Repairs & Maintenance
Scheduled Maintenance $1,163 $ —
Repair & Maintenance $341 $ —
Total Repairs & Maintenance $1,505 — —
Utilities
Charcoal $776 $ —
Electric $341 $ —
Gas $225 $ —
Water $310 $ —
Trash Removal $271 $ —
Total Utilities $1,923 — —
Reserve
Operational Friction Reserve $2,327 $ —
Total Operating Expenses (below prime) $22,011 — —
Net Profit — Week $7,308 — —
How To Use This
  • ✏️
    Type each line's real spend into the Actual column. Subtotals, prime cost, and net profit recalculate automatically — you only fill in the detail lines.
    Entries save to this browser automatically
  • 📊
    Variance shows the gap to budget — green when you're under on a cost (or over on revenue), orange when a cost runs over. Watch prime cost first.
  • 🛟
    The 3% Operational Friction Reserve ($2,327) is built in on purpose — it absorbs small overruns. Don't spend it as found money.
  • 📅
    Pro forma assumes 6 service days/week with no brunch, lunch, wine dinners, or buyouts — every one of those is upside on top of this budget.
Forecast
A 14-day demand outlook — covers and sales per day from day-of-week patterns, season, and the Wayne/Main Line events calendar — plus a smart order guide that scales your pars to what's coming. Works from opening night on sensible priors and sharpens as Daily Numbers builds up.
Time Off & Availability
Request time off and set your weekly availability. Clocking in and out, tips and pay are all handled in Toast.
Seasonal Cash Flow Projection
Annual revenue rhythm for Old Friend — 86 seats, Tue–Sun, $100 avg check
📈
The Main Line Seasonality Pattern
Wayne, PA follows a distinct hospitality cycle: strong fall and spring driven by Main Line residents, compressed summer as families travel, and a holiday surge in December. Plan staffing, purchasing, and marketing investment around these peaks.
Monthly Revenue Model (Year 1)
Note on covers: The figures below are blended nightly averages across all six operating nights per week, accounting for seasonal demand swings. Peak-night capacity (Fri/Sat at 1.8 turns) is 154 covers; slow midweek nights in winter may run 50–60. The monthly revenue projection combines both.
Month Op. Nights Est. Covers/Night Revenue Season
Year 1 Total
Cash Flow Strategy by Season
🌸 Spring (Mar–May) — RAMP
  • ✦
    Highest new-guest acquisition period — Main Line residents return from Florida
  • ✦
    Launch spring prix-fixe to push check average above $100
  • ✦
    Push Resy marketing hard; target Mother's Day as highest single revenue day
  • ✦
    Spring menu change — share the new season with regulars and neighbors
☀️ Summer (Jun–Aug) — PROTECT
  • ✦
    Expect 20–30% cover drop as Main Line families vacation
  • ✦
    Reduce purchasing commitments; negotiate flexible supplier terms
  • ✦
    Lean into bar revenue — lighter menu, cocktail-forward summer program
  • ✦
    Use slower nights for staff training, deep cleaning, menu R&D with Chef Sam
🍂 Fall (Sep–Nov) — PEAK
  • ✦
    Strongest dining season — execute flawlessly, this is peak visibility season
  • ✦
    Full staffing, no schedule compromises; hold labor even if costly
  • ✦
    Fall harvest menu — Chef Sam's best seasonal opportunity
  • ✦
    Maximize private dining bookings for corporate holiday parties (Oct–Nov)
❄️ Winter (Dec–Feb) — MANAGE
  • ✦
    December holiday surge offsets Jan/Feb softness — book it aggressively
  • ✦
    January: lowest revenue month — plan for 50–60% of peak capacity
  • ✦
    Valentine's Day (Feb 14) is a top-3 revenue night — prix-fixe only
  • ✦
    Use January for lease renegotiations, vendor reviews, menu planning
Cash Reserve Targets
  • 🏦
    Maintain 60-day operating expense reserve at all times (~$55K minimum)
    Non-Negotiable
  • 📆
    Pre-fund January (slowest month) from December holiday surplus — do not spend December cash
  • 💳
    Net-30 terms with all major suppliers — protects cash flow during slow weeks
  • 📊
    Weekly cash position review every Monday (office day) with GM and owner
Plate Costing & Menu Engineering
Build a plate, see its true cost, then let Claude recommend a menu price and strategy — Old Friend, Wayne, PA
Build the Plate
IngredientQtyUnit Cost $Line $
Plate cost & suggested price are computed instantly. Claude adds the menu-engineering read, margin ideas, and a menu line.
Plate Cost
$0.00
Add ingredients to begin
Suggested Menu Price · 30% food cost
—
Recipe Builder
Chef Sam’s working recipes — method, yield, plating, and allergens, wired straight into Plate Costing. Old Friend, Wayne, PA
Recruits
A simple running list of people to recruit — name, email, phone, and the role you have in mind.
Hiring Intelligence
Job descriptions, key traits by role, and interview questions that matter.
🤵
General Manager
The GM is the culture carrier between Chef Sam's kitchen vision and the front-of-house experience. They must love hospitality as a craft, not just a job.
Job Description
  • •
    Oversee all FOH operations, scheduling, and guest experience standards
  • •
    Weekly P&L review; manage labor cost to 28% target
  • •
    Lead pre-service briefings and post-service debriefs daily
  • •
    Own Resy platform, reservations strategy, and VIP guest relations
  • •
    Hire, train, and develop all FOH staff; conduct quarterly reviews
  • •
    Maintain vendor relationships for beverage, linen, and supplies
  • •
    Serve as primary liaison to Chef Sam on menu changes and service adjustments
Key Traits to Look For
  • ✦
    Genuine warmth with guests — hospitality must be intrinsic, not performed
  • ✦
    Financial literacy — comfortable reading a P&L and explaining it to others
  • ✦
    Calm under pressure — how they handle a 90-cover Saturday is everything
  • ✦
    Staff advocate — the best GMs protect their teams while holding standards
  • ✦
    Proactive communicator — no surprises with Chef Sam or ownership
Interview Questions
  • ❓
    "Walk me through how you handled a service that went sideways. What broke down and what did you do?"
    Looking for: accountability, problem-solving, calmness
  • ❓
    "How do you build trust with a kitchen team when you're the FOH leader?"
    Looking for: humility, collaboration, cross-team respect
  • ❓
    "Tell me about a time you had to have a hard conversation with a staff member. How did you approach it?"
    Looking for: directness, empathy, leadership maturity
  • ❓
    "What does hospitality mean to you — and can you give me an example of when you delivered it in a way that surprised even yourself?"
    Looking for: genuine philosophy, not a scripted answer
  • ❓
    "Walk me through how you'd read a weekly P&L and what actions you'd take based on what you saw."
    Looking for: financial fluency, operational instinct
Wine List Strategy
Triangle method: entry, mid-range, and apex selections. Every SKU must earn its place.
🍷
The Constraint Is the Concept
The cellar holds 15 red brands and 15 white brands, plus a handful of misc bottles. That's not a limitation — it's an editorial identity. The triangle strategy means every tier of the list has a clear job: entry builds access, mid-range builds revenue, and the apex builds prestige. Every single SKU must earn its slot.
The Triangle Framework
Apex — 20%
Prestige & Story
4 reds · 4 whites
$130–$250+
Mid-Range — 50%
The Revenue Engine
7 reds · 7 whites
$65–$125
Base — 30%
Accessible & High-Turn
5 reds · 5 whites
$48–$64
15 Red Brands
Base · 5 Reds · $48–$64
  • ①
    Côtes du Rhône (Grenache blend)
    Approachable, food-friendly — the house-pour workhorse · $52–$58
  • ②
    Barbera d'Asti
    Low tannin, high acid — perfect with Chef Sam's charcuterie and grilled proteins · $48–$55
  • ③
    Beaujolais Villages (or Cru Beaujolais)
    Gamay: light, versatile, crowd-pleasing · $48–$58
  • ④
    Mencia (Bierzo, Spain)
    Interesting and approachable — gives guests something to discover · $52–$60
  • ⑤
    Domestic Pinot Noir (Willamette Valley)
    Required for the Main Line crowd — entry-level accessible · $58–$64
Mid-Range · 7 Reds · $65–$125
  • ⑥
    Bourgogne Rouge (village-level Pinot Noir)
    The aspirational Old World anchor · $75–$95
  • ⑦
    Crozes-Hermitage or Saint-Joseph (Syrah)
    Northern Rhône character without the trophy price · $70–$88
  • ⑧
    Rioja Reserva (Tempranillo)
    Age, complexity, value — ticks every box in this tier · $65–$82
  • ⑨
    Barbaresco or Langhe Nebbiolo
    The Italian prestige bridge — Nebbiolo without the Barolo markup · $82–$110
  • ⑩
    Loire Valley Cabernet Franc (Chinon / Bourgueil)
    Savory, earthy, food-obsessed — a sommelier's wine for the curious · $68–$85
  • ⑪
    Mid-Atlantic / PA Red (rotating producer)
    story wine — Philly-native roots on the list · $65–$80
  • ⑫
    California Cabernet Sauvignon (Napa or Sonoma)
    Required California anchor — structure for the Josper-grilled red meats · $95–$125
Apex · 4 Reds · $130–$250+
  • ⑬
    Gevrey-Chambertin or Chambolle-Musigny (village)
    Burgundy with an address — the credibility bottle · $145–$200
  • ⑭
    Barolo (from a named producer — Mascarello, Giacosa, Rinaldi type)
    The conversation-starter · $150–$240
  • ⑮
    Napa Valley Cabernet — reserve/cult (Ridge, Dunn, Corison type)
    Required West Coast domestic apex — the trophy the Main Line trusts · $150–$250+
  • ⑯
    Seasonal / Winemaker Feature (rotates quarterly)
    Keeps the apex alive and gives regulars something new to try · $130–$250
15 White Brands
Base · 5 Whites · $48–$64
  • ①
    Muscadet Sèvre et Maine sur Lie
    Briny, mineral, oyster-perfect — defines the value tier · $48–$55
  • ②
    Grüner Veltliner (Kamptal or Wachau)
    Versatile, spicy, food-forward · $52–$60
  • ③
    Pinot Grigio (Friuli — not mass market)
    The crowd-pleaser — but from a good address · $50–$58
  • ④
    Provençal Rosé (1 SKU, runs year-round)
    Non-negotiable for Main Line guests · $52–$62
  • ⑤
    Domestic Chardonnay (unoaked — Sonoma Coast or similar)
    Bridges old-school guests to the rest of the list · $58–$64
Mid-Range · 7 Whites · $65–$125
  • ⑥
    Chablis Premier Cru
    The mineral benchmark — pairs with Chef Sam's seafood and vegetable dishes · $78–$105
  • ⑦
    Sancerre or Pouilly-Fumé
    Loire Sauvignon Blanc — understood and loved on the Main Line · $72–$95
  • ⑧
    Alsace Riesling (Grand Cru or single vineyard)
    The underrated overachiever — great food wine, great story · $68–$88
  • ⑨
    White Burgundy — Mâcon-Villages or St-Véran
    Chardonnay with terroir, without the Meursault price · $70–$90
  • ⑩
    Vermentino or Verdicchio (Italian white)
    Savory, textured, interesting — gives adventurous guests somewhere to go · $65–$80
  • ⑪
    Mid-Atlantic / PA White (rotating producer)
    The Philly-native story wine — Chardonnay or Grüner from a local producer · $65–$78
  • ⑫
    California Chardonnay (Santa Barbara / Sonoma Coast — barrel & lees)
    Required California white built for live fire — weight & texture for smoke and char · $72–$100
Apex · 4 Whites · $130–$250+
  • ⑬
    Meursault or Puligny-Montrachet (village)
    White Burgundy — the prestige white that opens conversations · $145–$200
  • ⑭
    Alsace Riesling Vendanges Tardives or Grand Cru single-site
    Complexity and age-worthiness — a statement pour · $130–$180
  • ⑮
    California Chardonnay — flagship (Aubert, Kistler, Peter Michael type; Sonoma Coast / Santa Barbara)
    Required West Coast domestic apex — a prestige white the Main Line knows · $130–$220
  • ⑯
    Seasonal Apex Feature (rotates quarterly)
    Rare varietal, prestige producer, or vintage special — keeps the list alive · $140–$250
Misc Bottles — The Wild Card Slots
A Few Carefully Chosen Additions
🥂 Sparkling
1 Champagne NV (house pour BTG)
$95–$130 bottle · $22–$26 glass
🍾 Pét-Nat
1 rotating natural sparkling
Low-intervention · $55–$75 · conversation starter
🍯 Dessert
1 Sauternes or Tawny Port
Sold BTG only · $14–$18/pour
🍊 Orange / Skin-Contact
1 rotating skin-contact white
Signals culinary seriousness · $65–$85
By-the-Glass — Pulled Directly from the Triangle
6–8 BTG Pours — No Separate BTG Inventory

With only 30 SKUs total, BTG pours must come from the existing list — no separate inventory. Choose 2 base + 2 mid-range + 1 apex red, and 2 base + 1 mid white. Champagne NV from misc. Rotate the apex BTG weekly to drive cellar velocity on the prestige tier.

White / Sparkling BTG
  • •
    Champagne NV — $22–$26
  • •
    Base white (Muscadet or Grüner) — $13–$16
  • •
    Mid white (Chablis 1er or Sancerre) — $18–$24
  • •
    Rosé (Provençal) — $14–$17
Red BTG
  • •
    Base red (Côtes du Rhône or Beaujolais) — $13–$16
  • •
    Mid red (Bourgogne Rouge or Cab Franc) — $19–$26
  • •
    Apex feature pour (weekly rotation) — $28–$38
  • •
    Dessert pour (Sauternes / Tawny) — $14–$18
Cellar Rules — Non-Negotiable
  • 📦
    Hard cap: 15 red brands · 15 white brands · ~4 misc. Adding a new SKU means cutting one.
    The Iron Rule
  • 🇺🇸
    Every tier — Base, Mid-Range, and Apex — must carry at least one West Coast domestic (California, Oregon, or Washington) red AND one domestic white. The Main Line guest trusts and pays up for premium domestics, so each level needs a familiar anchor alongside the Old World story.
    Domestic at Every Level
  • 🔄
    Apex tier rotates quarterly — keeps the top tier fresh and gives regulars something new each season
  • 🤝
    2 wine reps maximum — one Old World specialist, one domestic. Fewer relationships = better terms and tighter curation
  • 📅
    Monthly inventory: any SKU sitting at 1 bottle goes to BTG immediately to recover cost and clear space
  • 🎓
    Monthly staff tasting: 4 bottles from across the triangle — every server must be able to sell every tier
  • 🍷
    Mid-Range Reds must include a California Cabernet Sauvignon — a Napa or Sonoma benchmark Cab anchors the tier for guests who expect California structure with the Josper-grilled red meats
    California Anchor
  • 🔥
    Whites must include a California white built for live fire — a richer, textured Chardonnay (Santa Barbara / Sonoma Coast) or California Rhône-style white that stands up to smoke and char
    California Anchor
Why This List Works
  • 🍷
    A 30-SKU list curated with this much intentionality tells guests more about who we are than a 100-bottle list assembled without one
  • 🌿
    The PA/Mid-Atlantic producer slots (red #11, white #11) are the Philly-native narrative made liquid — name the farms on the menu
  • 📝
    Write a brief note on the list explaining the triangle philosophy — guests will remember it
  • 🍊
    The skin-contact misc slot signals that Chef Sam's beverage program has a point of view, not just a price range
Menu Strategy by Day
Segmented programming across the week. Midweek efficiency, weekend depth.
📅
One Restaurant, Five Distinct Experiences
The same 86 seats can serve different purposes across the week. Midweek menus should reduce kitchen complexity and turn tables efficiently. Weekends earn the right to slow down and go deeper. Every night should feel intentional — never like leftovers from a busier day.
Tuesday & Wednesday — Neighborhood Night
Goal: Efficient, Approachable, High-Turn
Menu Format
  • •
    Condensed à la carte: 4 apps, 4 mains, 2 desserts
  • •
    Optional 3-course prix-fixe at $65 — drives efficiency and check predictability
  • •
    Dishes lean toward faster execution (braises, cold apps, composed salads)
  • •
    Faster service pace target: 75–85 min per table — simpler menu enables this
  • •
    Occupancy realistically 60–70% — focus is on efficiency and guest experience, not volume
Kitchen Strategy
  • •
    Reduced line staff (2 cooks + sous); lower labor cost night
  • •
    Use Tue/Wed to work through high-cost proteins from weekend purchasing
  • •
    R&D dish testing: rotate 1 new item as a "special" to test before weekend
Thursday — The Bridge Night
Goal: Full à la Carte, Ramp into Weekend Energy
  • •
    Full menu: 6 apps, 5–6 mains, 3 desserts
  • •
    Introduce weekend specials as a preview — builds anticipation, drives Fri/Sat Resy
  • •
    Bar open until 11 PM — cocktail-forward promotion for after-dinner crowd
  • •
    Target turn time: 85–95 minutes; 1.7 turns
  • •
    Full line staffing — treat Thursday like Friday operationally
  • •
    Wine: introduce BTG feature for the week (staff tasted Monday)
  • •
    Industry night: consider 10% off for hospitality workers — builds community and Resy volume
Friday & Saturday — Flagship Experience
Goal: Strong Revenue, Flawless Execution, Guests Who Come Back
  • ✦
    Full à la carte: 7–8 apps, 6 mains, 4 desserts
  • ✦
    Optional chef's tasting menu (5-course, $110–$130 pp) — pre-ordered at booking
  • ✦
    Weekend exclusives: 1–2 dishes not available midweek (drives destination dining)
  • ✦
    Target turn time: 95–110 minutes; 1.5–1.7 turns (quality over speed)
  • ✦
    Full BOH team: Chef Sam on the line — this is his stage
  • ✦
    Amuse-bouche on both nights — no additional cost, enormous impression
  • ✦
    Bar: crafted cocktail of the week featured verbally at every table
  • ✦
    All comps managed by the GM — always flag to the Chef
Sunday — Relaxed Full Service
Goal: Community Night — Warm, Unhurried, Loyal Guests
  • •
    Edited full menu: 5 apps, 5 mains, 3 desserts — no tasting menu
  • •
    Slower-paced service: guests linger, servers have more table time
  • •
    Feature: Sunday roast or whole-animal dish that tells a story
  • •
    Bar closes at 10 PM — natural service arc, no pressure to close out
  • •
    Staffing: full FOH, reduced BOH (3 cooks)
  • •
    Use Sunday to clear end-of-week produce before Monday closure
  • •
    Sunday specials: composed from what's fresh and needs to move — keeps food cost clean
  • •
    Target turn: 90–100 minutes; 1.5 turns — quality over quantity
Turn Rate Summary by Night
How to read this: Turn rate is the pace target — how fast tables cycle. Cover count is driven by demand. Tue/Wed have a faster pace goal because the menu is simpler, but lower occupancy means fewer total covers. Fri/Sat are slightly slower per table but the room is full — so total covers and revenue are highest.
Projected Weekly Cover Performance
Night Pace Target Occupancy Est. Covers Est. Revenue
Tuesday 75–85 min ~60% ~62 $6,200
Wednesday 75–85 min ~65% ~73 $7,300
Thursday 85–95 min ~80% ~110 $11,000
Friday 95–110 min ~95% ~138 $13,800
Saturday 95–110 min ~100% ~154 $15,400
Sunday 90–100 min ~75% ~97 $9,700
Peak-Week Total (full occupancy Fri/Sat) $63,400
Dessert Menu
A two-sided printable card — desserts (from your menu items) with dessert wines, port and sherry on the front; cognac, amaro, whiskey, coffee and tea on the back.
Wine Menu
A printable guest wine list, built from the cellar — names by tier with the menu prices set on the Wine Cellar page.
Wine Cellar Inventory
The 30-bottle triangle cellar — enter your wholesale cost per bottle and let Claude suggest a menu price for each, on strategy.
Food Safety
Temperature logs, cleaning protocols, and the standards we don't compromise on.
Daily Numbers
Sales, covers, and labor by day — the manual bridge until Toast is connected. Also feeds the Daily Flash on the dashboard.
Prep List
Today and tomorrow's prep, built from the Menu Planner. Check tasks off as you finish them — the same list the back kitchen tablets show.
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86 Board
What's out right now. Add an item when it's gone; clear it when it's back.
Checklists
Opening, closing, and sidework — by area, checked off per day with who and when.
Equipment & Maintenance
Service and repair history for the Josper, Rational, HVAC, and more — with next-due dates.
Guest Book
VIP & regulars, allergies, dietary needs and preferences — with a pre-shift list of tonight’s VIPs and allergy guests.
Allergen & Dietary Matrix
Tag every dish with allergens and dietary flags — a quick grid for the kitchen and servers.
Private Events
Every party that ever asked "do you do private events?" lives here — from first email to deposit in hand. Each lead gets a stage, a score, and a next step with a date. Nothing slips. (That's the whole idea.)
Friends & Family
The list for the night before the night. Add a name, say whose it is, send the invitation, and watch the yeses come back on their own. (Seats committed is the number that matters.)
My Performance
Your selling numbers vs the anonymized Old Friend team — and your own goals.
My Documents
Your private document folder — snap a photo or upload a file.
Reference Library
Signature dishes from the world’s acclaimed live-fire restaurants, sorted into our menu sections — chef reference.
OF Cocktails
The bar list — classics and Old Friend originals; 🔥 marks Josper mise en place.
Cocktail Planner
Plan the cocktail menu by day — guest list and bar prep, with Josper notes.
Cocktail Costing
Pour cost and margin per cocktail — recipes, spirit costs, and bar-ingredient costs.
Help & FAQ
Answers to the questions people ask most, and one place to report a problem.
My Schedule
Your upcoming shifts for the next two weeks.
Schedule
Assign shifts for the next two weeks; staff see their own under My Schedule.
Labor Pacing
Live read on labor % vs target, with when-to-cut recommendations that protect the guest experience. Owner, GM, Chef and Sous Chef.
Sales Competition
Run server sales contests for a prize. Set the metric, dates, and prize; the leaderboard ranks them. Owner / GM only.
Dinner Menu
The printable guest dinner menu.
Cocktail Menu
The printable guest cocktail menu.
Ordering / Par
Set par levels and track on-hand. The system builds your reorder list by vendor.
Purchasing Calendar
Order day, cutoff time and delivery day for every vendor. A vendor ordering twice a week gets a row per window.
Walkthrough / Counts
Count by storage area, the way you actually walk the kitchen. Saves a dated count and updates on-hand.
Recipe Versions
Version control and chef approval. One Live version per dish — no cook ever works off an old sheet.
HACCP / Food Safety Monitoring
CCP logging (receiving, storage, cooking), calibration, and daily compliance sign-offs.
Chef Daily
Temperature checks, staff assignments, quality control. Kitchen operations in real time.
Manager Daily
Sales tracking, staffing, cash, complaints, equipment. The full operational view.
Management Log
Owner work log — what was done, decisions, follow-ups, hours. Tagged Flapjak vs Free Hugs for the monthly summaries.
Contract Hours
Hourly contract work before payroll. Log each block of work; an owner approves it and marks it paid.
Menu Planner
Plan service menus for the next two weeks. Pull in standing dishes, add daily specials, then print a guest menu or a kitchen prep list.
Sunday Brunch Concept
A concept analysis for Old Friend — should we do it, and if so, how?
🌿
The Question Before the Menu
Sunday brunch is one of hospitality's most beloved traditions — and one of its most operationally punishing. For a restaurant with Chef Sam Henzy's culinary ambitions, brunch must either be extraordinary or not exist at all. A mediocre brunch actively harms a fine-dining reputation.
The Case For Sunday Brunch
  • ✅
    Wayne, PA brunch market is underserved at the quality level Old Friend can deliver
    Market Opportunity
  • ✅
    Incremental revenue from a daypart that currently generates $0 — staffing already paid for evening service
  • ✅
    Guest acquisition channel: brunch guests convert to dinner guests at high rates
  • ✅
    Lower check average ($55–$70) broadens the audience without diluting the brand if executed correctly
  • ✅
    Beverage program: mimosas, Bloody Marys, and brunch cocktails are extremely high margin
The Honest Risks
  • ⚠️
    Staff fatigue: adding Sunday AM means BOH staff may work split shifts — attrition risk
    Operational Risk
  • ⚠️
    Chef Sam's bandwidth: if he's expected to lead brunch and dinner on Sunday, quality erodes
  • ⚠️
    Brand dilution: a bad brunch is worse than no brunch — Wayne diners will talk
  • ⚠️
    Cleaning and reset: Sunday morning turnaround from Saturday night service requires a tight timeline
  • ⚠️
    Recommendation: do NOT launch brunch until the dinner program is fully stable — 6–9 months minimum post-opening
The Right Brunch Concept for Old Friend
Concept Direction: "Sunday at the Table"
  • ✦
    Not a "brunch" — a Sunday mid-day meal. No bottomless mimosas, no DJ. Elegant, unhurried, and chef-driven.
  • ✦
    Seating: 11 AM and 1 PM seatings only — structured turns protect the kitchen and manage labor
  • ✦
    Menu: 3–4 savory plates, 2 sweet plates, a composed egg dish, and one market special from Chef Sam
  • ✦
    Beverage: a curated brunch cocktail list (4 drinks), still and sparkling wine, pressed juices
  • ✦
    Check average target: $65–$75 per person with beverages
Sample Menu Framework
  • 🍞
    House-baked bread service with cultured butter and seasonal jam — automatic, included
    Sets the tone before anyone orders
  • 🥚
    Signature egg dish: soft-scrambled with truffle, or shirred with seasonal vegetables — changes weekly
  • 🥗
    Composed market salad: whatever's peak at Reading Terminal that week
  • 🥩
    One substantial savory: smoked fish, charcuterie board, or weekend braise
  • 🍮
    Sweet finish: ricotta pancake or seasonal tart — not a stack, a statement
Launch Timeline Recommendation
  • Months 1–6: Focus exclusively on dinner. Do not open brunch. Perfect the evening program first.
    Foundation
  • Month 6: Soft-launch brunch as a monthly pop-up (first Sunday of the month only) to test demand and operations
    Pilot
  • Month 8: Evaluate: covers sold, guest feedback, staff satisfaction, food cost. Go/no-go decision.
    Assessment
  • Month 9+: Weekly Sunday brunch launch if pilot is successful — target 11 AM and 1 PM seatings
    Full Launch
  • Year 2: Brunch adds ~$280K–$340K in annual revenue if averaging 100 covers at $70 per person, 48 Sundays
    Revenue Impact
Staffing Model for Brunch
  • 👨‍🍳
    Designate a Brunch Lead Cook (not Chef Sam) — he consults on menu, they execute
    Critical for sustainability
  • 🛎
    2 servers + 1 runner for 11 AM seating; same team stays for 1 PM
  • 🍸
    1 bartender: builds brunch cocktail program, manages beverage-heavy orders
  • 🪑
    Host manages Resy brunch bookings separately from dinner — different guest behavior, different pacing
  • 💰
    Labor cost for brunch must be evaluated independently — it's a separate P&L center until it's self-sustaining
Top 10 KPIs
The metrics that matter most for Old Friend — tracked weekly, owned by leadership
🎯
Measure What Moves the Restaurant
These ten indicators tell you the full health of Old Friend at a glance — financial performance, guest experience, and team retention. If these ten numbers are moving in the right direction, everything else follows.
KPI Review Cadence
Weekly (Every Monday)
  • 📊
    Revenue per cover, food cost %, labor cost % — reviewed by GM + Chef Sam
  • 📊
    Cover count vs. prior week and prior year comparable
  • 📊
    Table turn rate by night — flag any night under 1.5×
  • 📊
    Guest review score average — any new reviews read aloud at staff meeting
Monthly
  • 📅
    Full P&L review: all 10 KPIs benchmarked against targets and prior month
  • 📅
    Staff turnover rate — if above 0%, identify root cause
  • 📅
    Repeat guest rate pulled from Resy data
  • 📅
    Guest notes and feedback logged — every unhappy guest followed up within 24 hours
Vendors
Every vendor we buy from or are looking at — food, beverage, and services. Regional sourcing reference below.
🌱
The Sourcing List Is the Menu's Foundation
Sourcing is not logistics — it's narrative. Every farm name on the menu is a sentence in the story. Prioritize PA farms, Reading Terminal Market relationships, and Headhouse Square vendors. Then supplement with best-in-class regional purveyors.
🥬 Produce — Pennsylvania & Mid-Atlantic
Primary Produce Suppliers
  • 🌿
    Weaver's Way Farm Co-op — Philadelphia, PA
    Community-rooted, Philly institution; salad greens, herbs, seasonal vegetables · weaveresway.coop
  • 🌿
    Penns Corner Farm Alliance — Pittsburgh / Western PA
    Co-op of 30+ PA farms; CSA-style ordering for restaurants; exceptional variety · pennscorner.com
  • 🌿
    Headhouse Farmers Market — Philly (Sun AM)
    Chef Sam's in-person sourcing; direct relationships with small growers; ideal for R&D and story ingredients
  • 🌿
    Lancaster Farm Fresh Co-op — Lancaster, PA
    Largest certified organic farm co-op in the Northeast; consistent volume; weekly delivery to the region · lancasterfarmfresh.com
  • 🌿
    Tuscarora Organic Growers — Hustontown, PA
    Wholesale organic co-op; supplies top Philly restaurants; reliable and chef-trusted · tog.coop
Specialty Produce & Forage
  • 🍄
    Primordia Mushroom Farm — Philadelphia, PA
    Lion's mane, maitake, oyster, shiitake; hyper-local and remarkable · primordiamushroomfarm.com
  • 🌾
    Weatherbury Farm — Avella, PA
    Heritage grains: emmer, rye, wheat — ideal for housemade bread program · weatherburyfarm.com
  • 🌱
    Spiral Path Farm — Perry County, PA
    Certified organic; tomatoes, peppers, root vegetables; top-tier quality · spiralpathfarm.com
  • 🫚
    Orchard Ridge Farm — Chester County, PA
    Wayne-adjacent; seasonal stone fruit, apples, pears — local story built in · Chester County network
  • 🌺
    Eshelman Farms / Downingtown Farmers Market
    Edible flowers, microgreens, specialty herbs — plating-forward sourcing
🥩 Proteins — Meat & Poultry
Beef & Pork
  • 🐄
    Creekstone Farms — Arkansas City, KS
    Best-in-class USDA Prime and Natural Black Angus; preferred by best-in-class kitchens nationally · creekstonefarms.com
  • 🐄
    Hendricks Farms & Dairy — Telford, PA
    PA-raised Angus beef and heritage pork; direct farm relationship; exceptional story value · hendricksfarms.com
  • 🐷
    Griggstown Farm — Princeton, NJ
    Heritage breed pork; free-range; charcuterie-forward; supplies top NJ/PA restaurants · griggstownfarm.com
  • 🐷
    Birchrun Hills Farm — Chester Springs, PA
    Award-winning cheese and heritage pork, Wayne-adjacent Chester County · birchrunhills.com
  • 🐑
    Green Meadow Farm — Gap, PA
    Lancaster County lamb; pasture-raised; seasonal availability aligns with Chef Sam's menu rhythm
Poultry & Game
  • 🐓
    Bell & Evans — Fredericksburg, PA
    Gold standard PA air-chilled chicken; humane, premium, widely respected · bellandevans.com
  • 🐓
    Griggstown Farm — Princeton, NJ
    Heritage chicken, guinea fowl, Cornish game hen; small-batch and story-worthy
  • 🦆
    Hudson Valley Foie Gras / Liberty Duck — Ferndale, NY
    Duck, foie gras (if applicable); standard for fine dining in the Northeast · hudsonvalleyfoiegras.com
  • 🦃
    Ayrshire Farm — Upperville, VA
    USDA Certified Organic heritage breeds; turkey, chicken, pork; Mid-Atlantic prestige sourcing · ayrshirefarm.com
🐟 Seafood — Day Boat & Sustainable
Primary Seafood Purveyors
  • 🦞
    John Yi Fish Market — Reading Terminal Market, Philadelphia
    A Philadelphia institution the kitchen sources from; whole fish, shellfish; daily and story-driven · RTM institution
  • 🐟
    Samuels & Son Seafood — Philadelphia, PA
    Premier wholesale seafood purveyor for top Philly restaurants; day-boat and sustainable focus · samuelsandsonseafood.com
  • 🦀
    ProFish — Washington, DC
    Sustainable certification; supplies best-in-class restaurants up and down the East Coast · profish.com
  • 🦪
    Forty North Oyster Farms — Barnegat, NJ
    Mid-Atlantic oysters; direct farm relationship; seasonal and story-ready · fortynorthoysters.com
Dairy, Eggs & Pantry
  • 🧀
    Keswick Creamery — Newburg, PA
    Artisan PA dairy; cultured butter, fromage blanc, fresh cheeses · keswickcreamery.com
  • 🥛
    Trickling Springs Creamery — Chambersburg, PA
    Organic cream, butter, milk — premium PA dairy for pastry and sauces · tricklingspringscreamery.com
  • 🥚
    Sauder's Eggs — Lititz, PA
    PA-raised free-range eggs; consistent and local · saudereggs.com
  • 🍯
    Brookfield Farm Bees & Honey — Hatfield, PA
    Local raw honey; seasonal varietals; ideal for pastry and cocktail program · local farmers market network
  • 🧂
    Jansal Valley / Sid Wainer & Son
    Pantry essentials: specialty oils, vinegars, dried chiles, high-end salts · sidwainer.com
Sourcing Principles
  • 📍
    PA-first: if a PA farm can supply it at quality, it goes on the menu with the farm name
    Brand Standard
  • 🤝
    Direct farm relationships for at least 3 core suppliers — Chef Sam visits in person at least twice a year
  • 📋
    Supplier contracts reviewed annually; price protections negotiated before each season, not reactively
  • 🌀
    Whole-animal and whole-vegetable ethic — what comes in whole leaves as food, never as waste
Marketing
One place for the public-facing pieces — your website, Google reviews, and social.
Social Media Strategy
Main Line polish with a soulful, slightly strange edge — and a 30-day plan to get the feed moving.
🖼️
The Lane Nobody on the Main Line Is Driving In
Around here, restaurant social is safe and pretty — well-lit plates, a tasteful patio, a glass of rosé. Fine. Forgettable. Old Friend gets to be the warm, quietly confident one: a charcoal fire that does the talking, a room full of small strange beautiful details, and a voice that sounds like a person, not a brand. The food earns the national conversation; the restraint is what makes it feel rare. We never explain the bit — we trust people to find it. Fancy, not weird about it.
The Big Idea

“You’ve been here before, somehow.” Every post should feel like a memory you can’t quite place — familiar, warm, a half-step off in a way you can’t name. The strangeness lives in the texture, not the caption: Cognac leather and a deadpan aside, candlelight on bare wood and an odd beautiful object on the wall you’ll only notice on your second visit. There’s a deeper story here — but it reveals itself slowly, to the people paying attention. We don’t hand it over. That patience is the brand.

Who We’re Talking To
“Everyone who eats” isn’t an audience. Really, there are three people worth posting for. Write for them.
The Main Line Regular-in-Waiting
35–65, lives within fifteen minutes, eats out a few nights a week and is quietly bored of the same four spots. The bulk of your covers. Wants a regular place where they’re known. Fears stuffy, overpriced, or feeling out of place.
The Occasion Planner
Booking an anniversary, a birthday, a private dinner. Higher spend, brings a table of 4–12, tells everyone after. Your highest-margin guest. Wants to be the hero who chose well. Fears a ruined special night.
The Philly Food Romantic
Follows chefs, drives out for something worth the trip. Smaller in number, but they make the content and bring others along. Wants to discover something real first. Fears hype that doesn’t deliver, and being sold to.
What nags at them What they want What we post for it
“Everywhere nice feels stuffy.”Special but relaxedWarm room, fire, an easy caption
“I never know where to take people.”To be the one who chose wellOccasion + private-event posts, the room set for a group
“Menus are the same everywhere.”Something cooked, not assembledFire, the Friday Drop, Sam’s technique
“I want to feel like a regular.”To belong somewhereThe regulars, the neighborhood, “you’ve been here before”
“I don’t trust hype.”Proof, not promisesReal plates, real fire, real reviews
Voice & Edge
  • 🤫
    Respect the intelligence of the room. Under-explain everything. The depth is there for whoever looks — we never point at it. The discovery is the reward.
    The House Rule
  • 🖋️
    Warm, wry, a touch self-deprecating. Short punchy sentences. The occasional parenthetical wink. Confident, never stuffy.
    The Chas McFeely Voice
  • 🎭
    Deadpan over hype — tender and funny at once. Say the small true thing, not the loud one.
  • 🚫
    The edge is warm, never mean. We are not Wendy’s. No snark at people, no hashtag walls, no exclamation-point confetti.
  • 🔥
    When in doubt, show the fire and say less. Let the room and the flame carry it.
Where We Play
Instagram — Home Base
Feed + Reels + Stories. The fire, the food, the portraits, the room. This is where the brand lives and where reservations get decided.
TikTok — The Amplifier
Repurpose the best Reels. Live-fire drama travels here. Low effort, high upside — don’t overthink it.
Google Business — Discovery
Not optional. Photos, hours, weekly posts, and reviews. This is how the Main Line finds you. Wire it to the review-link tool in Marketing.
Facebook — Mirror Only
Cross-post from Instagram for the older Main Line crowd and events. No separate effort. Skip everything else for now.
Content Pillars
  • 🔥
    The Fire — live flame, the Josper, char and ember, plates hitting the heat. Your built-in viral engine: the hiss, the smoke, the drama. 15–30s vertical Reels, no fancy editing.
    ~40% of posts should be video
  • 🍽️
    The Food — dishes finished at the pass, close-up texture, the changing menu. Honest and immediate beats over-styled.
  • 🕯️
    The Quiet Details — the textures that make the room feel a half-step off: the worn brass, the low light, an odd beautiful face on the wall we never explain. Shot as atmosphere, never as a bit.
  • 🛋️
    The Room & The Regulars — Cognac leather, warm light, faces, “Regulars Since 1898.” Atmosphere people want to be inside of.
  • 🧑‍🍳
    The Hands Behind It — Chef Sam, the team, the farms and sourcing. This is the narrative, told one person at a time.
  • ✍️
    The Voice — text-forward posts, one-liners, the Friday menu drop. Low-lift, high-personality, and easy to draft in the Marketing tab’s AI writer.
Signature Series — Recurring & Ownable
  • 🔥
    Fire Diaries — one live-fire Reel a week. Just the flame doing its thing. Trending audio optional.
    Weekly · the engine
  • 📜
    The Friday Drop — Sam’s changing menu revealed each week, written in voice. Trains people to check in.
  • 💬
    You’ve Been Here Before — invite guests to share a meal or a place they still think about. Repost the best (UGC engine).
  • 🥩
    Before & After the Fire — the humble raw ingredient, then the fired-up finished plate. Simple, satisfying, repeatable.
  • 🕯️
    The faces on the wall turn up now and then — in the background of a room shot, never captioned about. The thing a regular eventually notices and asks about. Let them ask.
Caption & Hook Templates
Quick fill-ins so anyone can put a post together in a couple of minutes — then draft the full thing in the Marketing tab’s AI caption writer. The first line (or first second of a Reel) is where you win or lose them.
Hooks that make people stop
  • 🔥
    “We light the fire at five.” — ritual, time-anchored.
  • 🥩
    “This used to be [ingredient]. Then it met the fire.” — transformation.
  • 🎩
    “The menu changed again. Blame Sam.” — wry, insider.
  • 🕯️
    “You’ve been here before, somehow.” — belonging.
  • 📍
    “Your new Tuesday spot is on Lancaster Avenue.” — local.
  • ✶
    “Fancy. Not weird about it.” — the line that always works.
A · The Dish
[One honest line about the dish or the fire.]
[Where it came from — the ingredient, the technique, the season.]
[Soft close: “On the menu this week. While Sam’s in the mood.”]
B · The Neighborhood
[Something true about the corner, the season, or a regular.]
[One warm line tying it to the room or the food right now.]
[Light close: “We’re right here on Lancaster.”]
C · The Invitation
[A warm, specific reason to come — a dish, a night, the room.]
[The when: “We light the fire at five.”]
[One clear ask: “Book the link in our bio.”]
  • ✂️
    Keep feed captions to ~3 short lines. Save the storytelling for Reels and the website.
  • 👆
    One call-to-action per post, maximum. Ask for everything and you get nothing.
Cadence & Rules
  • 📅
    4–5 feed posts a week + daily Stories. Consistency beats volume — three a week forever beats seven then silence.
    The Iron Rule
  • 🎬
    Aim ~40% video. 15–30s, shot vertical, watchable with the sound off, captioned.
  • 💌
    Reply to every comment and DM in the house voice within a day. The voice is the marketing.
  • 📍
    Always geotag Wayne; tag the farms, the makers, the Wayne Hotel neighbors. Lean on #MainLine #WaynePA #PhillyEats.
  • 📈
    Watch saves & shares over likes, and profile-to-reservation taps. Review the top post each month and make more of it.
Turning Followers Into Covers
Followers don’t pay the gas bill; tables do. Here’s where the feed earns its keep, roughly in order of what’s worth the most — not every cover is equal.
  • 🥂
    Private events & big tables — highest margin, one booking fills a chunk of the room. Push the “the room’s yours” angle; keep events@oldfriendwayne.com in the bio and reply to every event DM fast.
    Where the real money is
  • 🌙
    Filling the slow nights (Tue–Thu) — pure upside, the room’s already staffed. Mid-week fire posts and “a few tables left tonight” Stories.
  • 🍸
    The bar & walk-in seats — fills the room with no reservation needed. Show the bar, the pour: the bar is yours, no booking required.
  • 🍷
    Wine & the cellar — raises the average check and signals craft. A bottle worth the trip, a quick pairing note.
Make it easy to go from post to booking
  • 🔗
    One reserve link, always working — in the bio and in every invitation post. More than two taps to book and you lose people.
  • 📲
    Turn on the Instagram/Facebook “Book Now” button. Native buttons convert far better than “DM us.” Wire it to Resy once it’s connected.
  • 📍
    Treat Google Business as a money page — fresh photos, current hours, the reserve link. A lot of “restaurants near me” searches get settled there.
  • 💬
    Don’t treat DMs as a chore — most event and large-table asks start there, and a same-day reply often decides whether you land the booking.
Light offers — no discounting the brand
  • 👀
    First Look — preview new dishes and wines to followers before they hit the floor. A reason to follow, without ever cutting the price of the food.
  • 🎲
    Chef’s Mood menu — a mid-week night where Sam cooks whatever he feels like, announced on the feed. Fills Tuesdays, and it more or less films itself.
  • 📨
    The Standing Invitation — a warm “host your night here” highlight + saved Story with the events email. Set it once and leave it.
Pre-Open Runway
  • 🤫
    Tease, don’t reveal — a lick of flame, a corner of the room, “Something old is coming to Wayne.” Build the mystery first.
  • 🛠️
    Behind the build — the hearth going in, Sam sourcing, the leather arriving. Let people watch it become real.
  • ⏳
    Countdown + reservations live — turn the mystery into a booking the week before you open.
  • 📸
    Opening week — capture everything, repost guests relentlessly, ask for reviews on the way out.
First 30 Days — Starter Calendar
A month of posts to push the feed off zero. Pillar in the tag, format noted, caption seed in the house voice — draft the full thing in the Marketing tab’s AI caption writer. The Goal column says what each post is for: Reach (new eyes), Trust (deepen the regulars), or Book (ask for the table). Daily Stories run underneath all of it (fire clips, prep, reposts, polls).
Day Pillar / Series Format Post seed Goal
Weeks repeat the rhythm: a Fire Diary, a Friday Drop, a Regular, a room/team moment, and a voice post — five a week, Stories daily. Swap in seasonal hooks (holidays, specials, press) as they come.
PR & Media
Campaign strategy, PR firms, and media contacts — all in one place.
Telling Our Story
How we share Old Friend with guests and neighbors. The work speaks first.
🔥
Substance First
We don't chase reviews, rankings or awards. Recognition comes from the work: the same care at every table, the details right on every plate, a room people want to come back to. Our story is simply what we do every night, told honestly, mostly to the people who will actually eat with us.
Before We Open
🔨 "Building Old Friend"
  • 📸
    Photograph the buildout — the room taking shape, the hearth going in, the team getting ready
    Content: Instagram, email list, the opening story
  • 🎥
    Short video: Chef Sam at the Josper — the charcoal, the fire, and why we cook this way
  • 📰
    One local opening story, shared with the writer we promised it to (see Media Contacts) — real news, not a review request
  • 🥂
    Friends & family nights for staff families, the farmers and makers who supply us, and our Lancaster Avenue neighbors
🗓 Pre-Opening Timeline
  • 12 weeks out: Decide on PR help for the opening story and inquiries
    Now
  • 10 weeks out: Photos of Chef Sam, the team and the space
    Content
  • 8 weeks out: Resy page live, Instagram and email list started
    Guests can find us
  • 6 weeks out: The local opening story runs
    Neighbors hear the news
  • 3 weeks out: Friends & family and neighbors nights
    Practice on people we love
  • Opening week: Resy opens, a personal thank-you to our first guests
    Open
Year One — Share the Work
  • 🌾
    Seasonal menu notes — when the menu changes, tell regulars what changed and why: the farm, the harvest, the dish
    Cadence: 4x/year · Channels: email, Instagram, the server at the table
  • 🌱
    "PA Sourced" — one farm partner a season, introduced to our guests. Their story is part of ours.
    Cadence: 4x/year · Channels: Instagram, email
  • 🍷
    The 30-bottle list — explain the triangle on the list itself and at the table. Guests should understand why every bottle is there.
  • 🌍
    Community work — an annual night with Philabundance or a Philly food access group, done because it matters
    Shared honestly with guests and neighbors
Every Year After
  • 🔁
    Keep doing the same thing well. Consistency is the story.
  • 📈
    Measure what matters: regulars, return visits, guest notes, team retention — not placements or rankings
OF Dishes
Josper charcoal oven + Basque grill + Rational combi — on-trend dishes built for this kitchen
🔥
Built Around the Josper
Old Friend's centerpiece is a Josper CVJ-76 — a Basque-style charcoal oven and open grill in one unit. Everything below is designed to leverage charcoal fire, smoke, and high heat as a culinary language, supported by the Rational combi for precision and the HD range for sauces and sides. These are trend-forward but rooted in technique Chef Sam can own.
Equipment Key
🔥 J = Josper charcoal oven/grill ♨️ C = Rational combi oven 🔆 R = HD range / hot tops ❄️ X = Cold prep / no heat
User Roles & Permissions
Who's on the team, what they see, what they edit.
Things to Think About
Don't give everyone Edit on everything
One accidental click can wipe a week's scheduling work. View-by-default, Edit-by-explicit-permission is safer.
Be intentional about who sees financials
Cash Flow and Financials contain numbers that shouldn't circulate. Default matrix gives Edit only to you and the bookkeeper.
Plan for departures
When someone leaves, their access has to come off the same day. The admin page has a one-click Deactivate button.
The Permissions Matrix
Starter set. Tune cells where you'd want different access.
RoleSchedulesEventsMenuFinancialsPress
OwnerEditEditEditEditEdit
General ManagerEditEditViewViewView
ChefEditViewEdit—View
Sous ChefEdit—View——
BookkeeperViewView—Edit—
Server / HostView—View——
BartenderView—View——
Server Handbook
Hospitality standards, menu knowledge, and how we make every guest feel welcome.
RoleServer / Captain / Lead
Pages37
Edition1 · 2026
FormatPDF · ready to print or hand out
Daily Duties — At a Glance
Your shift in three beats
Opening
Lights & music on · set and polish tables, glassware & silverware · review the reservation book · stock and wipe menus.
During Service · Sidework
Keep setups rolled and stations stocked — silverware, glassware, menus, condiments, coffee & ice, garnishes, to-go and check supplies. Reset tables, refresh sanitizer buckets, wipe spills.
Closing
Polish & restock glassware · wipe surfaces · reset tables · take out waitstation trash · cash out & drop deposit · lights/music off · arm & lock up.
Full step-by-step lists live in Operations → Checklists, checked off each shift.
Swapping a Shift
Need a shift covered?
Open My Schedule, find your shift, and tap Offer for trade. A front-of-house teammate can pick it up there, and the trade goes to the General Manager for approval. You'll get an email when it's approved or declined. Trades close at 3 PM the day before the shift (3 PM Sunday for Tuesday shifts); after that, call the GM. Give as much notice as you can. A trade isn't final until a manager approves it, so keep working your shift until you hear back.
Responsible Alcohol Service — RAMP
Why this section exists
Every drink we serve rides on a liquor license we worked two years to get. Pennsylvania's RAMP program is how we keep it — and how we keep you out of trouble, because the law fines and sues the person who poured, not just the house. Read these policies at orientation, initial them, and live them. Refusing service the right way will always be backed by management. Serving a minor or a visibly intoxicated guest will always be treated as what it is: a fireable offense with your name on it.
House Policy № 1 — Visibly Intoxicated Guests Read & Initial
  • 🛑
    Stop alcohol service at the first sign of visible intoxication — slurred speech, unsteady feet, loud swings in mood, drooping eyes. Not after one more.
  • 🗣️
    Tell the rest of the team the guest is flagged, and tell the manager on duty. A cut-off is a house decision, never a solo argument.
  • 🥤
    Offer food, water, coffee, something without alcohol. Keep it warm and unembarrassing — "let me get you something to eat" beats "you're done."
  • 🚕
    Offer a ride: call a cab or rideshare, or recruit a sober member of their party. Note who drove and how they left. Serving them "because they have a designated driver" is still illegal.
  • 📝
    File an incident report before you leave — the 🚨 button on your tablet or dashboard. Five minutes, and it protects you.
House Policy № 2 — Minors & Checking IDs Read & Initial
  • 🪪
    Card anyone who looks 35 or under. Every time. The regular you carded last week gets carded this week.
  • 🔍
    Check with FEAR: Feel the ID, Examine it front and back, Ask questions (middle name, zip code, sign), Return it only when satisfied.
  • ✅
    Acceptable: a valid photo driver's license or ID card from PA or any state, a Canadian license or photo ID, a U.S. military photo ID, or a passport / passport card. Nothing else. No photo, no service.
  • ❓
    Questionable ID? Get the manager. If we accept it, we complete a PLCB-931 Declaration of Age Card and keep it on file — that form is your legal shield.
  • 🚫
    We have the right to refuse service to anyone who can't produce acceptable ID — and we use it, politely and without apology.
On the Floor — Server Specifics
  • 👨‍👩‍👧
    Guests under 21 may be seated only with a parent, legal guardian, or proper supervision under the Liquor Code. Unsure? That's a manager call, not yours.
  • 🍷
    No alcohol to anyone at a table where an unaccompanied minor is seated — the law reads the whole table.
  • 🧾
    The server who rings the drink is the server the law holds responsible. Don't ring drinks for another section's guests you haven't seen.
  • ⏱️
    Pace the table. Count drinks per guest, watch the fast rounds, and let the kitchen help — food on the table is your friend.
The Law, Personally
Serve a minor or a visibly intoxicated person and you — not just Old Friend — face fines starting at $1,000 from the State Police, up to a year in jail, and civil dram-shop lawsuits that have taken people's homes. RAMP training, carding hard, cutting off early, and filing the incident report are how you make sure that's never your story. If you're ever unsure, the answer is: don't serve, get the manager.
Your RAMP server/seller certificate is valid for two years — the RAMP Compliance tracker will flag you before it expires.
PLCB Reference Library
Kitchen Manual
Charcoal fire operation, station standards, and how the team communicates under pressure.
RoleLine Cook / Sous / CDC
Pages51
Edition1 · 2026
FormatPDF · ready to print or hand out
Daily Duties — At a Glance
Your shift in three beats
Opening
Fire up equipment (Josper, Rational) · temp-check coolers · receive and store deliveries · review the prep list · label & date prep · set sanitizer buckets.
During Service · Sidework
Restock and rotate the line (FIFO) · refill mise and squeeze bottles · sanitize boards between tasks · hone knives · keep plates stocked · log temps · keep the pass clean.
Closing
Break down & clean the line · wrap, label & date all prep · organize and temp the walk-in · clean floors & equipment · trash & grease out · chef sign-off.
Full step-by-step lists live in Operations → Checklists, checked off each shift.
Fire & Hearth Safety
Working the Josper safely
Every hearth cook must read and sign the Live-Fire Ash Disposal SOP before working the fire, and the Hearth · Fire Safety checklist is completed every shift (AM ignition, mid-service, and close-down).
Host Handbook
First impression and last touchpoint. Greeting protocol, book management, and pacing.
RoleHost / Greeter
Pages46
Edition1 · 2026
FormatPDF · ready to print or hand out
Daily Duties — At a Glance
Your shift in three beats
Opening
Boot Resy & the POS · review the book for VIPs, large parties & allergies · confirm the floor plan and sections · stock menus and the host stand · set music & lighting · tidy the entry.
During Service
Run the book and the pace · keep menus and the to-go area stocked · check restrooms · keep the entry welcoming and the umbrella stand set.
Closing
Save the night's covers · note no-shows · prep tomorrow's book · tidy and power down · lock the entry.
Full step-by-step list lives in Operations → Checklists (Host Station), checked off each shift.
Swapping a Shift
Need a shift covered?
Open My Schedule, find your shift, and tap Offer for trade. A front-of-house teammate can pick it up there, and the trade goes to the General Manager for approval. You'll get an email when it's approved or declined. Trades close at 3 PM the day before the shift (3 PM Sunday for Tuesday shifts); after that, call the GM. Give as much notice as you can. A trade isn't final until a manager approves it, so keep working your shift until you hear back.
Policies & Forms
Company policies, safety procedures, and forms — read, print, or hand out.
Employee Handbook
Company-wide HR policies — conduct, pay, time off, and how we work. Every new hire acknowledges this during onboarding.
Employee Health Policy
FDA Food Code illness-reporting agreement — what to report and when to stay home. Signed by every food handler on hire.
SOP — Live-Fire Ash Disposal
The Josper ash-disposal safety procedure (NFPA 96). Required reading and sign-off for all hearth cooks.
RAMP Incident Log Management
Printable form to document an alcohol-service incident (refusal, over-service). For quick digital entries, use Operations → Manager's Log and tag it “ramp.”
Daily fire-safety checks live in Operations → Checklists (Hearth · Fire Safety).
Bartender Handbook
Craft standards, service speed, and how the bar sets the room's tone.
RoleBartender / Bar Lead
Pages10
Edition1 · 2026
FormatPDF · ready to print or hand out
Daily Duties — At a Glance
Your shift in three beats
Opening
Count your bank & open the POS · check and record par · stock liquor, beer, wine & mixers · cut fruit and prep garnishes · fill ice & polish glassware · make batches · check taps & CO2 · wipe the bar.
During Service · Sidework
Restock garnishes, ice & glassware · refill napkins, straws & coasters · wipe the bar between guests · top up mixes · keep to-go and check supplies stocked · sweep behind the bar.
Closing
Last call & cash out · break down and date perishables · sanitize wells & discard ice · wash and rack glassware · restock to par · secure & lock liquor · clean mats & mop · record 86s · lock up.
Full step-by-step lists live in Operations → Checklists (Bar Opening / Closing / Sidework), checked off each shift.
Swapping a Shift
Need a shift covered?
Open My Schedule, find your shift, and tap Offer for trade. A front-of-house teammate can pick it up there, and the trade goes to the General Manager for approval. You'll get an email when it's approved or declined. Trades close at 3 PM the day before the shift (3 PM Sunday for Tuesday shifts); after that, call the GM. Give as much notice as you can. A trade isn't final until a manager approves it, so keep working your shift until you hear back.
Responsible Alcohol Service — RAMP
Why this section exists
Every drink we serve rides on a liquor license we worked two years to get. Pennsylvania's RAMP program is how we keep it — and how we keep you out of trouble, because the law fines and sues the person who poured, not just the house. Read these policies at orientation, initial them, and live them. Refusing service the right way will always be backed by management. Serving a minor or a visibly intoxicated guest will always be treated as what it is: a fireable offense with your name on it.
House Policy № 1 — Visibly Intoxicated Guests Read & Initial
  • 🛑
    Stop alcohol service at the first sign of visible intoxication — slurred speech, unsteady feet, loud swings in mood, drooping eyes. Not after one more.
  • 🗣️
    Tell the rest of the team the guest is flagged, and tell the manager on duty. A cut-off is a house decision, never a solo argument.
  • 🥤
    Offer food, water, coffee, something without alcohol. Keep it warm and unembarrassing — "let me get you something to eat" beats "you're done."
  • 🚕
    Offer a ride: call a cab or rideshare, or recruit a sober member of their party. Note who drove and how they left. Serving them "because they have a designated driver" is still illegal.
  • 📝
    File an incident report before you leave — the 🚨 button on your tablet or dashboard. Five minutes, and it protects you.
House Policy № 2 — Minors & Checking IDs Read & Initial
  • 🪪
    Card anyone who looks 35 or under. Every time. The regular you carded last week gets carded this week.
  • 🔍
    Check with FEAR: Feel the ID, Examine it front and back, Ask questions (middle name, zip code, sign), Return it only when satisfied.
  • ✅
    Acceptable: a valid photo driver's license or ID card from PA or any state, a Canadian license or photo ID, a U.S. military photo ID, or a passport / passport card. Nothing else. No photo, no service.
  • ❓
    Questionable ID? Get the manager. If we accept it, we complete a PLCB-931 Declaration of Age Card and keep it on file — that form is your legal shield.
  • 🚫
    We have the right to refuse service to anyone who can't produce acceptable ID — and we use it, politely and without apology.
Behind the Rail — Bartender Specifics
  • 🪑
    Everyone seated at the bar is 21 or older — no exceptions, not even with a parent. Minors don't sit at the rail, full stop.
  • 🥃
    Measured pours only. Jigger every build. Free pouring is against house policy because counting drinks only works when a drink is a known quantity.
  • 🔢
    Count drinks per guest and keep a running read on the room. No stacking — one drink in front of a guest at a time. Rounds don't outrun the slowest drinker.
  • 🌙
    Last call is a service, not a sprint. No doubles at last call, no "one for the road." The night ends the way the house decides.
  • 👀
    Most cut-offs start at the bar, and most floor cut-offs need your backup — when a server flags a guest, that guest is flagged at your rail too.
The Law, Personally
Serve a minor or a visibly intoxicated person and you — not just Old Friend — face fines starting at $1,000 from the State Police, up to a year in jail, and civil dram-shop lawsuits that have taken people's homes. RAMP training, carding hard, cutting off early, and filing the incident report are how you make sure that's never your story. If you're ever unsure, the answer is: don't serve, get the manager.
Your RAMP server/seller certificate is valid for two years — the RAMP Compliance tracker will flag you before it expires.
PLCB Reference Library